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Ask Tony: Overview of the House Buying Process

Hello! Today’s “Ask Tony” segment comes from B.S. from IL (he requested to be anonymous).

And B.S. (his real initials) wants to know…

Hey Tony!
I hope all is well with your family.

My question is about an overview of the process after we get a contract signed. Is there something already in place that I’m not seeing, or just not able to put together myself?
The reason for my question is to be FULLY prepared to understand the step by step procedure.
I’m not looking for every little detail, but like I said “an overview of the process for buying. So, from the time I get the contract signed…..etc?

Thank You!
–B.S.

Now for the answer…

Hello & thank you for your question, B.!
I’m happy to give you the answer here, and I’m glad you asked, because I’m sure there are a lot of people who would like to know this as well.

As I referred to in my powerful training article, “The Five Steps of How We Buy Houses,” there are obviously 5 steps to doing what we do, whether it’s buying OR selling a house. They’re more than adequately covered in that article, so no need to cover them again here.

So today, I’m going to show you exactly what to do in this process in more detail. It goes a little something like this…

    After you have a preliminary negotiation with the seller (usually done on the phone, before going out to see them at the house but there are exceptions), you’ll make an appointment to physically see the house and do your more aggressive negotiations in person.
If you’re not able to go out and actually meet with them at the house,  you can tour the house virtually.

Reasons you might not be able to see the house or meet with the seller in person:

  • Covid-19
  • House is too far away from you
  • Seller is too far away from the house (or you)
  • Simply not convenient to do so for whatever reason.

    Before you go meet with them…

Here’s a little checklist to make sure you’re not going to waste your time:

  • Be sure that they understand you’re either going to buy their house for all CASH at a DISCOUNT (Cash deal), or…
  • Be sure that they understand that you’re going to buy their house with TERMS (taking payments).
  • Be sure that ALL the owners/decision makers are there.
  • Be sure that they’re ready to make a decision when you get there.
  • Ask if they can have their house papers together (copy of deed, mortgage papers, survey, etc.)

    Make SURE that when you go to the house, you bring the THREE ESSENTIAL Documents with you:

  1. Purchase & Sales Agreement
  2. Authorization to Release Information
  3. Lease Purchase Agreement

    All of these are easily able to be found, along with full instructions on how to use them (and share with me for help) by going to this page:
Contracts For Buying Houses. (Opens in a new window)

    When you go out to the house, you’ll want to dress sharp & be professional, yet still be easy to talk to and deal with.
Greet them by name & introduce yourself, then ask if you can come in. Take control of the situation!

    Take a quick tour of the house. Don’t dwell on things. You should know very quickly whether you want to move forward or not.

    After the tour, you’ll sit down and begin to negotiate. I’ll write more details about this soon.
Your goal is to first agree orally, then GET THE HOUSE UNDER CONTRACT!! Yes, in writing. This is what the contracts are used for.
Just like a master craftsman uses the appropriate tools, our tools are our contracts. We get them signed by using our skills: Negotiation, communication, sales, etc.

Wake Up & Pay Attention, Here’s Where I Deliver The Goods…

    Now, after you get the house under contract, you’ll shake their hand and set the next steps with them, then get the heck out of there.

    Once you’re safely in your car, you can scream “YES!” as loud as you like and do your happy dance! It’s required.

    You might want to take a few flattering pictures of the house and the neighborhood to use in your marketing while you’re there. And put up a few signs if you have them and have permission to do so.

    After you get back to your home or office, you’ll want to contact your real estate attorney/closing agent/title or escrow company. Tell them about the deal, scan and send a copy of your signed documents, and TELL THEM TO CHECK THE TITLE. Note that checking the title is almost always one of the first things we do after getting a property under contract. This is part of doing your due diligence. 

    Good News!: The closing agent (attorney) will be the one to prepare all the rest of the documents, including the deed, the note/deed of trust/mortgage, and everything else you need. YOU only need to bring the docs we’ve already discussed here. The professionals take care of the rest, so you don’t have to worry about that crap. How cool is that? 

    Want another Checklist? Fine… Here You Go…

Checklist For Getting A Property Under Contract:

  1. Get agreement orally with seller.
  2. Get it in writing by using our contracts/agreements (sign the contract).
  3. Get the seller to release the listing on Zillow, if applicable.
  4. Set the next steps for the seller to expect.
  5. Take a few nice pictures before you leave.
  6. Optionally, you may put up a few signs if you have them.
  7. When you get back home/office, contact your closing attorney/agent
  8. Tell them about your deal, then send over copy of contract (scan/email or fax)
  9. Tell them to CHECK THE TITLE (part of your due diligence; will take a few days)
  10. Begin marketing the property by putting materials together, contacting your buyer’s list, planning event, etc.
  11. Continue to communicate with the closing agent throughout the entire deal until you have a closing scheduled and confirmed. Remember that Communication is KEY!!
  12. Make sure your closing agent knows exactly how the deal should work. Be sure they properly prepare and present the appropriate paperwork, including disclosures, notes, CYA letters, Deeds, Trust docs, etc.

    …And there you have it: Exactly what to do after you get a property under contract!!

    Now you know, and I believe that this (more than) answers your question, B.

    And for everyone else, I hope this helps to fill in the gaps of your knowledge, so that you can have a better big-picture view of what to do!

Thanks for reading, and have a great day!

 

Your Mentor,

Tony Pearl

 

 

 

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  • August 1, 2020

It’s the Zombievirus Apocalypse! Buy Toilet Paper.

“It’s The Zombievirus Apocalypse! Buy Toilet Paper,”
by Tony Pearl


    It all happened so fast…

    One day, everything is fine. People are working & we’re all living our lives as usual. The stock market is soaring. Jobs are high and unemployment is low. Then, seemingly overnight, the dominos begin falling. People start getting sick because of this mysterious new virus from China. Travel bans are put in place. Schools, businesses, restaurants, bars, gyms, libraries, and basically everything start closing. The government encourages everyone to stay & work from home, and a new buzzword is born: “Social Distancing.”

    The economy tanks, and people start buying…toilet paper???
If someone can please explain that to me, I’m all ears.

    While I completely understand that we need to exercise caution when needed, it seems like things have gotten completely crazy & the world has gone mad. March 2020 will forever be known as the time when #CancelCulture went HORRIBLY wrong.

“Never Underestimate the Stupidity of Mass Psychology.”

    Here’s an example of how dumb some people get when they panic: I’ve heard stories about people who are so stupid “mentally challenged” that they stopped buying/drinking Corona Beer. Why? Because they’re afraid of catching the Coronavirus! (face palm)
Just more proof that when emotions run high, intelligence runs low.

    So what should we do now, in the age of this pandemic shutdown and economic uncertainty?  Well, the first thing we shouldn’t do is panic. We’ll get better, eventually. In fact, I’m sure we’ll bounce back even stronger than ever at some point, and hopefully soon. Time will tell.

“Every Crisis Comes With An Equal or Greater Amount of Opportunity”

    How true. So look at this time as an opportunity. An opportunity to spend some quality time with your family & loved ones (who aren’t sick). Read some books. Binge a couple movies you’ve been meaning to see. Write something. Call some old friends to check up and catch up.  Plan your next moves. Write your goals & get started.

     Now that almost everyone has to work from home, I’ll predict that a lot will change going forward. More people will quickly recognize how easy and awesome it is to use technology to accomplish more from home than they do at work… If they don’t go crazy first!

    Here’s a few more predictions I have: More people will telework. Employers will probably start to realize that they can reduce their overhead expenses by having employees work from home at least part of the time. I think that’s a good thing. Less idiots on the road means less traffic. Maybe people will start to learn and develop more skills while they have this time off…After they’re done binging Netflix. Maybe more people will start a home-based business or side hustle. Time will tell. 

    So what should we do when no one can go to work or even leave the house? We reach out to people! We make more calls. We send out more text messages. If you’re talking to sellers who claim to want full price, all cash, great! Add them to the list and FOLLOW UP with them in 2-3 weeks, when the sky really starts falling. See how they feel then. Is it possible that they just might be a little more open-minded at that point? Remember that everyone’s mind will change with time and circumstance. And my oh my do we find ourselves in some crazy circumstances now, don’t we?

    When there’s blood in the streets and chaos is running rampant is when the best opportunities will be available. Look at every chaotic time in our history, and you’ll easily see people who made their fortunes then. Why can’t that be YOU?

    The last crash we had hurt a lot of people, but it also created tremendous wealth for those who were ready. Those who had cash were able to buy at huge discounts. Those who were creative were able to make deals when everyone else was wondering what to do.

The Next Wave is Coming. Get Ready.

    It’s sad to say, but the poop may be about to hit the fan. Grab your toilet paper and get ready, because this stupid virus has just provided us with the next wave of opportunity. People are already losing their jobs, and it’s probably going to get a lot worse before it starts getting better for a lot of fine folks. Many home sellers who really need to sell their houses suddenly won’t just be able to lazily list their house with an agent and sit back anymore while people fight to pay them too much money. Oh darn. 

    Where will the opportunities be in real estate? Probably: Buying subject to, buying for cash at the crash, and doing lease option deals. So GET READY!

    So that means that you should be able to buy more houses and do more deals, because the motivation levels will start climbing. So sharpen up your subject-to, your wraparound mortgage, and definitely your lease optioning skills. Because if things get as bad as they’re predicted to get, you’re going to need them. 

Now Is The Time…

    IF the economy continues its downward spiral. IF the fear and panic continue to spread the way it has been. And IF more people lose their jobs because of how things are going, then I believe we’re going to see the perfect storm unlike anything we’ve seen before. 

    Here’s what could possibly happen: House prices will start to stagnate, then quickly begin falling. People will start getting behind on their payments, and become more desperate to sell. All those hoity-toity sellers who want all cash today may just become the motivated sellers who are open to taking payments tomorrow when their houses still aren’t selling. Banks may start tightening things, because they may get scared that people aren’t able to pay. And more people who want to buy a house may instead have to look at renting or renting to own!

    So again – start getting busy TODAY. Start making those calls & sending out those texts TODAY so that you can have a brief conversation to get yourself on their radar, and FOLLOW UP (aka “F.U.”) within a week or two or three. Ok?

Leverage Technology to Make More Offers

    When times get tough, the ones who survive and thrive are the ones who get creative. If people are scared to go out, why not use technology to pump out more offers? For instance, have you heard of Docusign or Hellosign? These are powerful platforms where you can upload a Standard Purchase & Sales Agreement, edit the parts you want, and indicate the areas where you need people to sign. Then you simply email it out and get your prospects to sign the agreement right there from the comfort of their computer!

    All you need to get a deal going is a signed Purchase & Sales Agreement or Lease Option Agreement, and those are totally fine to have digitally signed. You don’t even need to see the stinkin’ house! TIP: After you get an agreement signed, you’ll want to do your due diligence, and get someone to take fresh pictures of the house. 

    Of course, we also have to look at the possibility that this whole thing could blow over quickly, everything starts reopening, and we continue on as if nothing ever happened. You never know!

Now For Some Laughs…

All right. Let’s take a little break from all this serious & scary Zombievirus talk and have a few laughs together, shall we?
Here’s a few funny things for you to consider:

  • At open houses, Realtors are asking prospective buyers, “can you imagine yourself being quarantined here?”
  • Some people are putting on Hazmat suits to go grocery shopping.
  • Possible theory on why so many people are buying toilet paper: Because when someone sneezes, everyone around them craps their pants!
  • In other news, Chuck Norris was exposed to the Coronavirus… Now the Coronavirus is in quarantine for 14 days!
  • Houses that have been toilet papered are now selling for $5,000 more! 🙂
  • I’m thinking about testing this headline for running ads: “Get a FREE Pack of Toilet Paper When You Sell Me Your House.”  Think it will work? 

Wrapping It Up

    All kidding aside, I hope you, your friends, and your family all get through this Pandemic COVID-19 thing safely and you stay healthy. I also hope you not only survive but THRIVE by using some of the thoughts & ideas here in this special article and elsewhere. 

    Just make sure you wash your hands a LOT. Especially if you didn’t find any toilet paper!   LOL

 

Until Next Time,
Tony Pearl

Let me know what YOU think – leave a comment below!

Copyright 2020 Tony Pearl | All Rights Reserved


 

How To Form a Corporation or LLC – TODAY!

“How To Form a Corporation or LLC…TODAY,”

by Tony Pearl


    In this article, you’re going to learn exactly HOW to form your first (or next) Corporation or LLC as quickly as TODAY!

    Learning how to set up a business entity (Corporation or LLC) has probably made more people hold themselves back from really getting started with their real estate investing than I can possibly tell you. So make sure you read this article closely so that you can learn just how simple it will be for you to get this little challenge out of the way, once and for all.

    We’re going to cover WHY it’s important to have an entity in the first place, along with WHAT you’ll need to form one, and the three main ways of HOW it’s done. One thing we won’t cover is which one you should form – Corp or LLC. Are you ready for this? Great! Let’s go…

    Now, before we get into how to set one up, let’s first cover the reason WHY it’s a smart idea to have some sort of entity like an LLC in the first place.

    It’s no secret. We live in a very litigious society, where anyone can sue anyone else for just about anything. We can thank those “wonderful” attorneys for that. Because of this, it should come as no surprise that if someone even thinks that you have money, and sees that you’re in business, guess what? It’s really not a question of IF but WHEN you’ll get sued. Especially if you’re in real estate. 

    As a general rule, you do NOT want to do business in your own name. Why? Because you make yourself an easy target. And because you put everything you personally own at risk if you do. Yes, that means your personal residence, your cars, your bank account, and even your wages if you’re still working a job.

    Therefore, you’ll want to have some sort of entity you can use as a shield to absorb or deflect those potential lawsuits that can potentially come your way. When you do business as an entity such as a Corporation or LLC, you’re not jeopardizing your personal assets, because you’re doing business in the name of your business entity, not in your name. 

    Finally, there are usually some pretty decent tax advantages available to you when you have your own business entity. Naturally, you’ll need to consult with your qualified, licensed, investor-friendly CPA for more info.  Got it? Good! Let’s continue…

What’s Needed To Make an LLC

    It’s actually simpler than you might think. The first thing you’ll need to form your own business entity is a NAME for it, then you’re going to confirm that the name you picked is available in the state you wish to incorporate. Once that’s confirmed, you’ll register that name, file your paperwork, pay your fees, and you’re done!

    Don’t worry, we’ll cover how to do those steps in more detail in this report.

    Many states will require that you declare a Registered Agent. This is the person who will receive whatever paperwork the entity gets. Yes, this could someday include the papers for a lawsuit, but don’t let that scare you. The registered agent is not personally liable for a lawsuit. They just receive the papers. This registered agent could be you (the simplest way to go), or it could be anyone else. The only real requirement is that they need to live in the state that the business is incorporated. 

    Quick Tip: If for some reason you want to incorporate in another state than where you live, you’ll definitely need to have a Registered Agent IN that state. Those popular states that have privacy or tax advantages (I’m sure you’ve heard of them) will often have businesses that will be your Registered Agent for you for a nominal fee. If that’s what you want to do for whatever reason, just do a Google search for “registered agent” in that state.

Taking Your First Step

    In order to create your own Corporation or LLC, you’ll first need to pick out a NAME for it. It could be anything, but I strongly suggest that you pick something that clearly defines WHAT your business DOES. Sure, it can be a cute and catchy name, but it should be obvious what you do and whom you serve first and foremost. An option would be to use the geographic area you serve. For example, if you’re buying & selling houses in the Dallas, Texas area, a good choice could be “Dallas Home Buyers” or “Dallas Home Solutions.” 

    A suggestion I have for you would be to take out a sheet of paper, and just brainstorm out as many ideas as you can. Keep writing until you can’t think straight. Then pick out the top five names you like the most. Set those names aside. We’ll need them soon.

The Next Step: Making Sure Your Name is Available

    Now that you’ve picked out some good possibilities for your business name, you’ll need to make sure that it’s actually available. Someone may have already claimed that name for themselves! The way that you’ll check for this is revealed in the next part, which gives us the perfect segway to introducing you to the BIG part of this report…

The Three Ways to Form Your Business Entity

    If you boil it all down, there’s really only THREE ways that you can actually create your Corporation or LLC:

  1. Hire an attorney to do it FOR you (Most expensive)
  2. Go ONLINE and use a service there (Usually the best choice)
  3. Do it YOURSELF!

Hiring An Attorney

    So let’s start with that first one – hiring an attorney to set it up for you. This is usually the most expensive and time-consuming option, because you’ll need to first book a time with a qualified attorney who can handle this properly for you. And of course, you’ll need to pay them for their time.  If you already have an attorney, they’ll probably be very happy to provide this service for you, because it’s usually extremely simple for them to create an LLC or Corporation for someone just getting started. 

    I would say that the best time to use an attorney for forming a Corporation is when your business is big and/or complex enough to warrant the expertise of a qualified attorney. The right one can assist in advanced strategies to accomplish whatever goals you may have. And the attorney would search to confirm that your business name is available or not.

    Now, most people reading this will probably not have the need for such a deep and expensive level of service – especially if it’s your first time. For that reason, I usually like to recommend going with either the 2nd or 3rd options listed above.

Form It Online

    Your second option – Using an online service to help you create your business entity is probably the best and easiest option. While there are fees involved, they’re usually pretty minimal, and well worth it when you consider the convenience.

    There are several options at the time I’m writing this. Here are a few:

    When you go to any of these sites, you’ll usually start off by picking WHAT KIND of business entity you want to form (C Corp, S Corp, LLC), then WHERE you want to form it (which state), and then what NAME you want to use. The sites listed above all differ as to what order those steps are in, but they’re all there. Of course, one of the very first things they all do is to search to see if your preferred business name is available.

    The sites will also let you know what else is involved, what they do, and their fees. Usually, they’ll be able to handle pretty much everything FOR you – from checking to make sure that your business name is available in that state, to preparing and filing the paperwork for you in that state, to paying the state fees to for your entity – everything! All you do is pick your business name, state, type of business, who the members are, declare your business address (TIP: Use an address other than your home if possible), make sure everything is correct, and of course – pay the fees!

    It really doesn’t get any simpler than that. And it only takes a few minutes. Naturally, the first time is always the hardest, and this is no exception. But the good news is that you’ll have help available to you through the site.

Do It Yourself

    Ok, I told you there were three main ways to form your business, so let’s cover the third way now – Forming it Yourself!

    This option is for the true Do-It-Yourself type person. I’ve actually done this myself many times, so I’m quite used to it. Like anything else, I’ve found that it’s only tricky to do the first time. After that, it’s as easy as pie.  I’ll show you how it’s easily done, but I should also say that this should be your option only if you KNOW what you’re doing, and you have very simple needs for this. Ok? Here’s how it’s done…

    The first thing you’d do is just Google something like “Form an LLC (or corporation) in STATE.” For example, Google “How to form an LLC in Florida”
…Or whatever state you want to use. Trust me, Google should bring back plenty of valuable information for you to use. Just don’t let that overwhelm or confuse you.

    But what you’ll really be looking for is the search result that shows you what that state’s official website is, along with the appropriate link to get you started. Keep looking. It’s there. 

    Once you find and click on it, you should be taken to an official state page that has the information you need to set yourself up. I wish I could tell you everything you specifically need to do here, but since there are 50 states (plus Washington, D.C.), you’ll have to figure this part out on your own. If you can do it, great! If not, that’s what those websites I listed above are for. 

    When you find the right links, you’ll be able to do all the same stuff I had told you about earlier – you’ll be able to check on the availability of your chosen business name, usually right on the state website. You’ll be able to obtain and file your required paperwork. You should be able to upload those papers once they’ve been prepared and signed. Then you’ll be able to pay your fee to the state and be done. TIP: If you go this route, I recommend you pay the extra fee for expedited service. That way, you’ll get everything immediately, today! So it’s well worth it, whenever it’s available. 

    And just so you know, the “usual paperwork” for an LLC usually consists of Articles of Organization as well as an LLC Operating Agreement. I know. They sound scary. But they’re not too bad. You’ll see. 

Which Way Should You Use?

Armed with this knowledge, you should already start to feel more confident about getting your business entity started quickly and easily. So which of those three options should you use? The answer is: It depends! I wish I could just tell you which way to go, but that would just not be right, because I don’t know what your situation is, what your expertise or experience is, or what your specific goals are for your business.

    What I can tell you is that 80%+ of the time, you’re usually better off just using an online service to get it set up. They have ways of providing support built-in to their sites, and sometimes they have people ready to help you or answer your questions if needed.

    The only time you might really consider doing it yourself is if you really know what you’re doing, and have very simple needs for this business entity.

    Something else you might want to consider is that whatever you do, you can usually FIX IT LATER if you mess things up. So keep that in mind. And if you ever do need to fix things, you’d better fix them as quickly as you can before it’s too late.

    A final tip to consider if you have any questions about taxes, privacy, and protection: You should get educated about these things so that you know what you’re doing and how to get maximum advantage for yourself and your business.
Going to the right seminars and having the right professionals on your team are integral. For example, you may want to consult with your qualified, real estate investor-friendly CPA before (or after) forming your entity. Then have a strategy and plan to legally claim every deduction you can.

Keeping Your LLC or Corporation

Congratulations! Now that you’ve formed your entity, you should know that you’ll need to consistently do certain things to keep it active and legal. 

    To begin, you’ll need to pay your yearly fees to the state. I know, what a shocker, right? This is another form of revenue for your state, and those fees can usually vary between $50-$800 per year. California has those high fees. Again, what a shocker. But you’ll need to know what these fees are, and be ready to pay them on time. Every year.

    In addition to that, certain states have other fees and taxes, and those are usually tied in to your business’ revenue. Make more, and your state may want more. So be sure to familiarize yourself with these taxes and regulations for your chosen state.

    Finally, there are usually requirements for filing your yearly paperwork for your entity. Make sure you know what these are and follow them, and you’ll be good. 

What About a Bank Account or EIN Number?

Depending on what you do with your business, you may or may not need an EIN Number or bank account… But you will need an EIN Number if you DO get a bank account! To get an EIN Number is simple – just Google how to do it. HINT: You’ll need to fill out an IRS SS-4 Form.

    You’ll want to have a bank account so that you can use it for your business and wisely separate your business expenses from your personal ones. So you’d simply need to bring your newly-created business paperwork with you, along with your EIN Number to the bank, and they’ll be more than happy to help you from there. TIP: It’s best to print out the EIN Number paper from the IRS and just take that with you to the bank.

Final Words

    Wow! Who knew that learning how to set up your very own LLC or Corporation could be so much FUN, let alone sexy, right? 

    But there you have it – you now know exactly what to do to get yourself started, right now – TODAY.  And before you know it, you’ll be happily signing those contracts with the name of your entity and you as the agent. Look at YOU, big ballin’ and wearing your big-boy (or girl) pants! Did I mention that you’ll sleep better at nights, knowing that you have protection? Yeah, that’s a positive side-effect.

    So now you have no excuse not to get started with your real estate investing. What are you waiting for? Go ahead and set up your Corporation or LLC TODAY, so you can start cashing those big checks tomorrow! 

    And I’ll see you at the bank.

 

Until Next Time,
Tony Pearl

 

Copyright 2020 Tony Pearl | All Rights Reserved

BIO: Tony Pearl is a writer, speaker, copywriter, coach, mentor, marketer, musician, poet, ballroom dance instructor, world traveler, father, fiance, internet marketer, voiceover artist, and real estate investor. He’s also a Politically-Incorrect Insomniac with ADHD who specializes in adding massive value to people’s lives by helping them overcome limiting beliefs, have more fun, and make more money while improving lifestyles through investing in real estate! 

Let Me Show You Something

IN This Post, I’d like to show you something.
Would you like to see it?

    I’ll be happy to show it to you in a moment, but before I do, I’d first like to say that after you’ve seen this, I’m going to ask you another question.

    Now, what you’re about to see is NOT about real estate. Not exactly. But it DOES have to do with everything that will truly determine how you do in your real estate investing business. More than that, it has to do with your LIFE.

    You see, so many people are just walking around in a trance. Although they see things around them in their environment, they very rarely (if ever) truly SEE what’s right in front of them. The opportunities. The possibilities. The people they can help. 

    Most everyone these days is walking around staring at these stupid little tiny screens, rather than seeing what’s all around them in the real world.

    At the time I’m writing this, we’re in the last few weeks of 2019. Christmas is coming, and 2020 is right behind that.
But what you’re about to watch is “evergreen.” It’s timeless. 

    So I have a very powerful video I’d really like to show you now. It’s by one of my favorite YouTube artists, Prince EA.
If you’ve been on this site for any length of time, you’ve probably already seen his work. Hopefully you appreciate it as much as I do.

    The title of this video is “Before 2020, Watch This…”
And THIS should make you think…

 

 

    And now for the question I promised to ask you:
Did you SEE it? 
And how did this change YOUR Vision?

    Remember: “Eyes that LOOK are common. But eyes that can truly SEE… are rare.”

    I SEE a very bright future for YOU, my friend.

    Can you see it, too? Will you join me?

 

To Your Success,

Tony Pearl

 


 

  • December 14, 2019

Motivation Part 6-The Wake Up Call

“The Wake Up Call”


    This is one of the Most Compelling Speeches you’ll ever see.

And it’s delivered by one of my role models, Dwayne Johnson, aka “The Rock.”

In this captivating video, he shares his story, how he approaches each massive project he does, and what keeps him focused and motivated every single time.

I don’t know about you, but there’s something very powerful here that I can relate to very well.
Take a look at this & I believe you’ll feel the same…

WARNING! There’s some profanity here, so either put your headphones in or kick the kids out of the room.
…Or just don’t watch it if your ears are too sensitive.

 

Pretty awesome, right?!!

Now I have a question for you: How can YOU use this in your life? How can you use this in your BUSINESS?
Do you have a point (or two) in your life that you can recall when your “back was up against the wall?”
Was that a long time ago, or more recent? (Maybe even right now?)

Remember what you’ve been through in your life. How did (or have) you battle through your adversities, your challenges?
How have you handled your demons?

I’ll share something personal with you. Every time I’m facing a hard life challenge, I remember the lean years – when I barely had enough money to put gas in the car or food on the table… Times when I wondered how I was going to make the rent or pay my bills.
I remember the pain & the shame of leaving a great job I had and not being sure if I could provide for my pregnant wife and 8 month-old son (back in 1999).

I remember those painful moments (those are just a couple. There’s a lot more, believe me), and I remember having to dig deep to find ways to “make it work.”  Even though I didn’t have all the answers at the time or know everything about what had to be done, I just knew that I had powerful enough motivating factors that essentially compelled me to do whatever the f*** I had to do to get shit done.

And I use those memories to motivate me to get my shit together & get it done – the right way.

Can you relate? What’s your story?

Remember to always operate like you have your back to the wall. Don’t ever settle for just ‘being comfortable,’ when you’re capable of SO much more.
I challenge you. Now what are you gonna do about it??

Thanks for watching & reading. 
Now if you’ll excuse me, I’ve got to go hit the gym! 🙂

Here’s to YOUR success,

Tony Pearl

Happy Thanksgiving Announcements..

Happy Thanksgiving 2019!

    Hey, before we get too busy with our family, friends, food, and football tomorrow, I just wanted to take a quick break from all this cooking & cleaning to say a couple quick things…

First, I APPRECIATE YOU!

    As we give thanks for the many blessings we have in our lives for Thanksgiving, I want you to know that YOU (and all my students, both present and past) are HIGH on my list of the things & people I’m truly grateful to have in my life.
And not just for Thanksgiving, but for every day of the year.

So…what are you doing for Thanksgiving? Going anywhere? Hosting the party at your house? Who are you looking forward to seeing? Who do you wish would (or wouldn’t lol) come?

And do you have any special Thanksgiving or holiday recipes to share? Don’t be shy!

This year, we’re hosting a group of about 16-20 people (as usual), and they’re all my fiance’s family (as usual).
It seems like no matter HOW much food we get, they always manage to eat. Every. Bite. 
It reminds me of that scene from “The Hobbit…”

    In a minute, I’ve got to get back to making a few of my special dishes.
This year, I’m making my highly-requested ceviche, the salmon, and the potato salad, in addition to assisting with the turkey. That’s right – your favorite mentor can cook, too!

    Can you believe a few guests we have coming said that they don’t like turkey? If only I could un-invite some people lol! (can’t do it… in-laws. Uugh.)

    So whatever you have going on, I hope you enjoy it to the MAX!
Be sure to take a moment to go around the table and have everyone share what they’re thankful for this year.

    Then gorge yourself & pass out in a turkey-induced coma in front of the game. I hear that’s a good thing.

    Just be sure to be careful about talking politics at the table. I hear that’s a bad thing (especially if they watch CNN hahaha). 

Thank you for being a part of my life. I truly DO appreciate YOU!

From my family to yours: Happy Thanksgiving!

 

With a big hug,
Tony Pearl

 

 

 

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  • November 27, 2019

You Have FIVE Seconds…

“You Have FIVE Seconds,”

by Tony Pearl


    “Hello?” The man answered the phone with a hint of annoyance in his voice, secretly dreading that this call would be just like the previous 13 conversations he’s already had this Saturday morning. Conversations that had become all too common since he and his wife had decided to sell their house on their own. 

    When the voice on the other end of the line immediately replied, the man could tell that the voice was reading a script as he heard, “Hello, sir. Are you the owner of 3451 Maple Leaf Lane? I see that you’re selling your house on your own, and I’d like to tell you about the many wonderful benefits of listing your house with a Realtor! Is this something you’ve considered doing?”

    The man was getting tired of this crap. He sighed deeply before delivering what had become his standard reply, “No, my wife and I are selling this house on our own. We don’t need the help of an agent yet. Thank you for calling, and good-bye.”

    With a tinge of guilt, he hung up the phone without waiting for a reply. The man knew that if he had waited for the other person to say something, it would eventually end the same way that all those other calls had ended, because all these callers sounded exactly the same. They all said the same thing. And it was getting annoying. If only someone who truly knew what they were doing would call. A real buyer for a change…

Ok, I’m Going To Start Counting!

“One, two, three…”

    Relax, this isn’t your mom talking, and you’re not 4 years old anymore.

    In this article, you’re going to learn how to make a powerful first impression on anyone you’re talking to when you talk to them on the phone. And I’m going to show you HOW to do this within the first FIVE seconds of talking to them. By the time you’re done reading this, you’ll know how to separate yourself from everyone else, get people’s attention, make a lasting & powerful impression, and use that to your advantage.

 

    So if you’re tired of sucking when you talk to people. If you’re tired of getting hung up on. And if you’re just plain ol’ TIRED of hearing the word “No!” Then pay attention here, because this is going to CHANGE YOUR LIFE. Yes, for the better.

Ready? Let’s do it!

Did You Know…?

    Did you know that various studies have shown that people make snap judgements about you within five seconds of you opening your mouth? And it’s actually much shorter than that when they see you. In a moment, I’ll show you how to use that fact to your advantage. But for now, it’s important that you just know this.

Before You Even Open Your Mouth

    Let me ask you an important question: Are you prepared? Before you call or call on someone, do you know what you’re going to say? Do you know HOW you’re going to say it? Or do you just plan on winging it?

    If you think you’re going to make a powerful first impression on someone without being prepared, you might be right! But chances are, that impression is going to be a negative one. And you don’t want that. So before you even open your mouth, you should first consider having a powerful, proven SCRIPT in front of you – especially if you’re just starting out. Only AFTER you’ve been doing this a while & are fully unconsciously competent should you even consider not using a script. That’s probably going to take a while, so… just use one, ok?

    But having a script is NOT enough! Have you practiced it so that you don’t SOUND like you’re reading a script? If not, then you should know what to do. But just to be crystal clear here, I’ll say it anyway: PRACTICE reading your script. Out loud. With someone else. Role play.

    Just like an actor practices reading his lines so it sounds like he’s just talking naturally, THAT’S what you should do with a good script. Rehearse it to make it your own, because it’s vitally important that you sound as natural as when you talk.

Let’s Take It A Step Further

    Assuming that you’ve already practiced at least the introduction part of your script, let’s give it a vital boost. The next important thing you’ll need to do is give your voice a shot of ENERGY! The easiest way to do this is to STAND UP as you talk. This will naturally help tremendously. It’s so important to have some enthusiasm in your voice, because nobody likes talking to someone who’s about to put them to sleep. …Unless they’re paying a hypnotist, and that’s not what we’re doing here.

The Ingredients of This Recipe

    Just like cooking anything tasty requires that you have the right ingredients, there are a few qualities of your voice that you’ll need to cultivate in order to have maximum effectiveness. If you fall short in any of these categories, it drastically reduces your chance of success here. 

These Essential Qualities Are:

  • You’ve got to be as SHARP as a Ginsu knife!
    If you sound stupid or lack confidence, you’re done with most people.
  • You’ve got to have enthusiasm! Don’t be boring, dull, or sleepy.
    If you don’t have energy, don’t expect to get good results.
  • You’ve got to be perceived as an Expert. An Authority at what you do.
    Nobody wants to deal with someone who doesn’t know what they’re doing.

The Main Idea

     The Main Idea here is that you have GOT to SOUND like someone who is worthwhile for them to talk to, and that needs to be done within the first FIVE seconds of you starting to speak.  Quite simply, you’ve got to come across as someone who is competent enough to HELP the other person accomplish their goals, solve their problems, and take away their pain. 

    This is probably one of the main reasons why so many people get shut down so quickly on the phone. A close second is because they either don’t have a qualified prospect (whether it’s timing or just not a good fit) or they don’t know how to properly present their solutions. 

    If you don’t sound like someone who can do that for them, then guess what? Subconsciously, your prospect may just tune you out and casually disregard you. Or worse – they just won’t respect you enough to want to listen to you.  Either way, you’re toast.

So… How Do We Do That?

    How we accomplish this is actually very simple. But it will require a few things from you. The first thing is that you’ve got to WANT to get better. If you think that you’re already perfect the way you are, you probably aren’t. No offense, but to quote Dr. Phil, “How’s that working out for you so far?”

    The second thing you’ll need is to BELIEVE that you can learn and improve this skill to the point where you’ve got it down cold.

    And finally, you’ve got to put the work in to get great at this. Yes, that means practicing, just as we had mentioned earlier in this article.

    Your goal is simple: Develop your voice and style so that you come across as a sharp, enthusiastic, and credible expert at what you do… someone who is worth listening to. Tighten it up by practicing as much as you can so that you’re able to do this within the first FIVE seconds of talking with someone. 

    I know, I know… This might be hard for you to believe you can do this, especially if you’re so used to doing things your way, with your own style. And I get it – it can be hard to change, especially if you have a few years on you. But by now you should be asking yourself a very important question…

“What’s In It For Me If I Do All That?”

    Anytime you want to make a change or do something different in your life, you’ve got to ask yourself that valuable question. After all, why should you put the work in if it’s just not worth it, right?  Fair enough. So I’ll answer that by telling you that developing this skill is SO worth it! Just by being aware of how important this is, you’re already ahead of the game. 

    As you continue to master this vital skill, you’ll be WAY ahead of the competition. People will want to listen to you more. You’ll gain more credibility, so they’ll believe you as you present your solutions. Deals will be easier to find and negotiate. Life will just get easier AND you’ll have more fun!

What Happens If You DON’T Learn This?

    Now that you’ve seen the positive, let’s look at the negative. If you don’t learn and master this skill, what happens? Well…nothing! Nothing will change. You’ll continue to get the same results you’re getting now. Hey, if you’re happy with the way you are, why change, right? 

    But if you’re ready to step up your game…if you’re ready to stop getting rejected so quickly… if you’re finally ready to start hearing people be interested in what you have to offer, then maybe it’s time you get busy and start leveling UP your skills in this department!

Let’s Try That Call Again

    With all this in mind, let’s go ahead and call that same man from the beginning of this article again. Only this time, we’ll do it the new way, using our freshly-acquired-and-honed superpower that will clearly demonstrate that you’re someone worth talking to…someone who can help them solve their problem of selling their house. Ready? Here we go…

The Phone Call, Revisited…

    “Hello?” The man answered the phone with a noticeable tinge of annoyance in his voice, fearing that this call would be just like the previous 14 conversations he’s already had today. He was beginning to feel that his phone number had a big target spray-painted on it for idiots and time wasters to call him.

    This time, when the voice on the other end of the line began talking, the man could sense that there was something different about this person. Within the first few seconds of the voice talking, the man could feel the energy, confidence, and authority of this person…right through the phone!

    The voice spoke, “Hi! Is the house you’re selling at 3451 Maple Leaf Lane still available?”

    The man replied, “Yes, it is. How may I help you?”

    With enthusiasm and confidence, the voice answered, “Great… I’m really interested! My name is Frank. What’s yours?”

    The man replied automatically, “John. Nice to talk to you, Frank.”

    Frank (the voice) answered, “The pleasure is mine, John! Are you the owner of the house?”

    “Yes, I am!” John exclaimed…

    In the back of his mind, John thought to himself that this might FINALLY be the conversation he’s been waiting for. This voice, Frank, really seemed to be on point with how he came across. And although he didn’t know what Frank was able to do yet, he immediately felt very comfortable talking with him, and subconsciously wanted to find a way to work with him!

What Happened?

    Within only a few moments, Frank had verified that the house was still available, got to be on a first name basis, and confirmed that he was talking with the right person – the owner!  What’s more, because of the quality of his vocal tonality, preparation for the beginning of this conversation, and overall skill, he was able to make a powerful subconscious impression on John the owner. 

    Can you see how such a simple foundation like this sets the stage for a MUCH better conversation? And can you see how it’s totally worth your while to level up on this skill?

    The only question remaining now is: What are you going to DO about it?

    Do you want to have the type of conversation with someone – and get the same results – as the person in the beginning of this article… or the END of this article?

    The choice is yours. All you need to do is follow the simple tips and advice already laid out for you in plain detail in this article. Once you start to improve, your life will never be the same. You’ll see. 🙂

    Remember, all it takes is FIVE seconds – to make a powerful first impression!
Ok, I’m going to start counting again… 1, 2, 3, 4, 5…

 

Until Next Time,

Tony Pearl

 

Copyright 2019 Tony Pearl | All Rights Reserved

 


 

BIO: Tony Pearl is a writer, speaker, copywriter, coach, mentor, marketer, musician, poet, ballroom dance instructor, world traveler, father, fiance, internet marketer, voiceover artist, and real estate investor. He’s also a Politically-Incorrect Insomniac with ADHD who specializes in adding massive value to people’s lives by helping them overcome limiting beliefs, have more fun, and make more money while improving lifestyles through investing in real estate!  

 

 

  • November 16, 2019

How To Get The Most Out of a Bootcamp or Event You’re Attending

 



Your
 reservations are all set. You’ve booked your room.

    Your bags are packed, and you’re ready to drive to the airport… or maybe you’re just driving directly to the event.
    You’ve arranged to take time off from work and spend it away from your family. And of course, you’ve set the money aside for your expenses and to invest in everything you need.

    You’re really looking forward to attending this upcoming event, aka “bootcamp,” where you’re going to learn… what, exactly?

    As a veteran self-professed “Seminar Junkie,” I’ve attended countless events, summits, and bootcamps. I’ve invested well into six figures in my education, and had the pleasure of meeting way more people than I can possibly remember, some of whom I’m still friends with to this day. I’m happy to say that I’ve applied what I’ve learned from these events and made a very good life for myself & my family.

    But what never ceases to amaze me is how many people just don’t DO anything with what they learn at these great events, despite the monumental sacrifices they’ve made in order to attend them.

    And since you’re reading this, I’m sure you don’t want that to be YOU. You don’t want to become “just another statistic,” right?  So if you don’t mind, I’m going to give you some killer tips on how you can get the MOST out of the next event you’re about to attend, and the one after that, and the one after that…and so on!

    If you read and actually USE these tips, you’ll get a MUCH higher return on your investment of time and money, I can guarantee you that.
    These tips are based on YEARS of personal observation and application, and are proven to not only work, but also save you a lot of frustration, heartache, headaches, and of course time & money.
Ready? Let’s go!

BEFORE YOU GO THERE

    Before you actually GO to the event, make sure you pack what you need. Take the right clothes. The appropriate attire is business casual. You want to look like a business person, not like a bum. You will be meeting and networking with other professional people here, so it’s important to make the right impression. If you show up wearing shorts & sandals, you’re not taking yourself seriously, so why should anyone else?
So find the right attire that’s still comfortable.
    Also, be sure to bring a jacket, sweater, pullover, etc. because it can get pretty damn COLD in those meeting rooms!

    Next, make sure you bring something to take NOTES. I suggest a simple notebook or even a pad of paper & a few pens. Don’t always count on the event holder to provide this for you, although many will.

Make Sure Your Trip is Properly Planned & Organized.

    Flights, car rentals, hotel reservations may not be needed if the event you’re attending is close to you, but if it’s not, you’re going to need to have all those things lined up ahead of time, locked down, and confirmed. Of course, a car rental may not even be needed, because these days, we have Uber!
    If you’re going out of town, it’s usually a great idea to stay at the same hotel as the event, but if that’s just not possible because there’s no rooms available (book early next time!) of if your budget will scream, then find the closest cheap hotel to the event that you can & find a way to get between the two (Uber). Or if you must, then maybe even split the cost of a hotel room with someone you know, like, and trust.

What Do You Intend to Learn/Get Out of This Event?

    This is where most people drop the ball. They just don’t think about this, and simply rely on the event organizers to provide everything for them. And while that IS an option (the lazy one), it’s usually not the best one.
    Here’s a better idea: Ask yourself, “What do I want to get out of attending this event?” Write that down in the same notebook you’re going to use to take notes while you’re there.
    Think long and hard about this if you must, but don’t overlook this step. By creating the intention, you’re programming your brain to look for what it is that you want, while at the same time allowing yourself to still be open to new ideas and possibilities.

    For example, if you tell yourself that you want to meet someone who can help you get more leads, or find your next Private Lender to help you fund your deals, your brain will go to work FOR you to look out for the right people…and hopefully guide you to say the right things to them.
    If you tell yourself that you want to attend this event to learn the right tactics, strategies, and ideas you need to succeed, you’re already ahead of the game, because you’re telling yourself that this is what you want to get or learn, and you already have a much higher probability of accomplishing that.
    Of course, if you go to the event with a specific set of questions you want/need answered, make sure you get those questions answered before the event is over, so that you can get what you need.

How To Learn and Remember Everything You Can

    Depending on the event you’re attending, there’s going to be a ton of information given. Remember: Just ONE single, solitary idea you get and use can drastically change your life for the better!  So let’s make sure you don’t miss it.

    With that in mind, I’ve created a Top 10 11 Tips to help insure that you learn and retain as much as possible…

1. Get a Good Night’s Rest.
    Every night you’re there, and especially the night before the event. If you’re tired, you can’t focus.

2. Show Up to the Event EARLY Every Day!
    Get up early, get your shower, and be there within the time of the event registration, which is usually about an hour before the event starts. This will help you get your mind in the game, meet some new people, get a good seat, and just be ready for the day.

3. Eating Tips to Keep Your Energy & Focus UP:
a. If you eat breakfast, make it very light.
b. Don’t Drink Too Much Coffee.
c. Drink Lots of Water.
d. Do NOT eat a big lunch!

In fact, don’t eat any CARBS at lunch. Why? Because a heavy meal will make you tired, slow, and mentally dull. If you must eat lunch, have a salad & maybe some protein. And stay AWAY from sugar! If you eat the wrong things, your blood sugar levels will spike up then crash down, leaving you tired as hell. And when you’re tired, you can’t think or focus, and you’ll miss out on some potentially vital information.

4. Take Good NOTES.
Here are few great tips I use myself that I personally recommend you consider adapting:
In your notebook, have ONE page dedicated to writing down RESOURCES you hear about, such as websites, books, people, etc.

    Have another page for writing down IDEAS that you get or have given to you, such as “test this” or something that’s working for someone else.
Have another page dedicated to ACTION STEPS you’re going to take either during or immediately AFTER the event. This is a vital step, because it will help you put plans & ideas into action & hit the ground running!
    You can have another page dedicated to QUESTIONS you want to ask – either of yourself or the people teaching the event. If you have questions, it’s up to YOU to get them answered. Find out HOW the teachers of the event will allow you to ask your questions, and follow that policy. If they don’t answer them that way, then ambush them at the next break if you must! (Just don’t tell them I told you to do that lol)
OH, and speaking of NOTES: Make sure you REVIEW your notes at the end of every day AND about one week AFTER the event is over. Numerous studies have shown that this will really help you retain all that information long-term.

5. Keep an Open Mind.
    Can’t emphasize this enough. Even though you may be looking for specific things while you’re there, be sure to allow yourself to learn valuable NEW ideas. Channel your inner child. Remember when you were a kid in elementary school, and you still really enjoyed learning? Allow yourself to feel like that again! You might just discover something so new & cool that has a tremendously positive effect on your life.

6. Be Present.
    It’s so tempting to let your mind drift…to think about whatever crap may be happening back home or at work. Do the best you can to stay focused and present – in the moment of where you are and who you’re with. You might just be sitting next to or near that one person who you can help or can help you.

7. Use the Bathroom at Every Break.
    Even if you don’t have to. You don’t want to get up in the middle of a session to go pee-pee. And be sure to wash your hands! 🙂  Especially for this next tip…

8. Shake a Lot of Hands
    These days, it seems like everyone is waiting for someone ELSE to take the first step to introduce themselves. Don’t be that person. Don’t be shy. Now is not the time. Just remember these simple words, “Hi, my name is XXXXX. It’s nice to meet you!”

9. Ask Lots of Questions.
    But do it in a nice & friendly way. Don’t attack someone. Be curious to learning more about others.

10. Exchange Business Cards.
    Here’s a big one. When you exchange business cards with someone, WRITE SOMETHING DOWN on their card that will jog your memory about this person. Since you’ll be meeting a lot of people (hopefully), it’s easy to forget a lot of people after the event is over. That’s why it’s a great idea to write down something special about them so you can remember them later.

11. Make Action-Oriented PLANS.
    There’s nothing more powerful than booking an appointment, setting a reminder to DO something specific on a certain day, etc., and then DOING it when the time comes.
    Use the power of your smartphone’s calendar to do that. Insert the details of what needs to be done. And when the time comes to do it, JUST DO IT! Don’t think too hard. Just take action. Just that one, small tip will make the difference for you.

    So those are my Top 11 Killer Tips of How to Get The Most Out of Any Event You Attend.
They’ve made a HUGE difference for me, and if you use them, I can promise the same – or better – results for you.

    But please – don’t just take my word for it. Try them out yourself, and see how they work for you. And if you have any tips, ideas, or suggestions you’d like to add to this list, I’d love to hear them in the comment section below!

 

Hoping To Shake YOUR Hand At An Event Soon,
(
UPDATE: Now revised to: I’m hoping to “bump elbows” with you at an event soon),

Tony Pearl

P.S. UPDATE!!
I originally wrote this article in October 2019.
I’m now updating it in April 2020, in the middle of the Coronavirus Pandemic crap.

So much has changed in just a short time. SO, with this in mind, let me just update things a bit for you…
First, you MAY now be able to attend events virtually, without even leaving the comfort of your own home. No travel. No planes, trains, or automobiles. If that’s the case, GREAT! Take advantage and save yourself some of the associated travel costs. This is a fantastic opportunity.

HOWEVER…
Here’s a few things to keep in mind if you’re attending an event virtually so that you still get the maximum benefit:

  1. Attend the event AS IF you’re attending it live, in person. Take a shower. Be on time. Wear pants. 
  2. Follow the same advice I gave in this article – take notes. Have different pages for ACTION items, Resources, etc.
  3. Try to engage in the discussion. Submit questions you have if possible.
  4. Get some sleep, and NOT during the event! 
  5. Plan ahead & get yourself some 5 Hour Energy Drinks. Coffee is fine, too. Stay away from Red Bull (not healthy).
  6. Exercise in the morning and don’t eat carbs for lunch.
  7. Tell your family to leave you alone while you’re attending this event. Tell them that it’s just like you’re going on a trip, but it’s only for a few hours, and you’ll still be at home. 
  8. Finally, try to implement as much as you can during the event (on breaks or after the day’s activities are the best times).

So those are the new updated tips I have for you in the Coronavirus era.
We’ll have to make do until the world gets back to “normal” (whatever TF that means lol).

Oh, and I should say that if we still have to be “socially distant,” I promise to try not to be “emotionally” distant! 🙂


 

How To Get Anything You Want From Life

“How To Get Anything You Want From Life,”
by Tony Pearl



I almost didn’t write this article…

    What you’re about to discover is so profoundly powerful, that if you truly understand and apply these simple secrets, I can practically guarantee such phenomenal personal and financial growth over the next few months that you won’t even recognize the dynamic person you’re about to become!

    Yes, these secrets are that powerful. But don’t just take my word for it. Read, learn, and apply. Then find out for yourself!  Keep reading…

    Now, before we get into “The Big Secret” and all that, we first have to understand something.  And it all begins with you asking yourself a question.  I’d like you to honestly ask yourself: “Why don’t I have some of the things I desire from life yet?”

    Why aren’t you in perfect shape? Why don’t you live in that awesome house yet? Why isn’t your bank account as big as you’d like it to be? Why do you still feel guilt? Stress? Anxiety? Why aren’t you driving the exact car you’d like to drive?

    What answer did you come up with? What reasons did you give? Did you blame some outside circumstance or situation? Was it your parents’ fault? Was it Obama? Or Trump? Oh yeah – it was the market! Or maybe it was “The Man” keeping you down, right?

    Ok, I get it. It’s a natural thing for us humans to want to blame something or someone for our misfortunes in life. It’s a lot easier to assign the blame than to feel the shame. And for many people, it’s a very hard thing to admit this simple truth: “It’s MY fault. I am to blame for my current situation in life.”

    While admitting that to yourself and taking responsibility is a hard thing to do, it’s also a very empowering thing.  Why? Because it puts YOU in control of your life, not some outside thing. And this is a beautiful thing.

“No One Can Be a Victor While Claiming to be a Victim.”
-Me

    Think about this: Virtually every single person you’ve heard of who has accomplished anything worthwhile didn’t get to where they are by blaming other people or circumstances and making excuses. No, they got to where they are because of the choices they made, how they learned from them, and how they persevered through the challenges they faced, despite the things that were in their way. Remember: The road to success is paved with obstacles.

    Which brings us to the “Big Secret.” Are you ready for this? Ok, here goes:

“Everything You Want Out of Life Is On the OTHER Side of…
Your Comfort Zone

    Think about that for a second. There’s some profound truth there, wouldn’t you agree?

Think about any worthwhile success you’ve had in your life. Didn’t you have to stretch yourself?  Didn’t you have to get out of your comfort zone at least a little bit in order to achieve it?

I’m willing to guess yes. Am I right?

    If you’re married, didn’t you have to grow outside your comfort zone to get there? If you have kids, aren’t we challenged practically every single day by them in order to grow and be the best parent you can be? (Especially for patience, right?!) If you have a job or a business, look back and see how you got there. Yeah, you had to do some stuff that you may not have felt comfortable doing. But you did it, and look at you now!

    So now that we’ve got that out of the way, let’s look at what you need to do to get to where you want to go.  Chances are that you probably already have plenty of opportunities that are put in front of you every single day. Why aren’t you taking them?

    Want to get something you don’t have now? No problem… Just blast through your personal comfort zone, and you’ll be much closer to getting it.

“If You Want to Be The BEST, You’ve GOT to Say YES!”

    The only way we can truly grow is to first say YES. Begin by saying YES to yourself. Give yourself permission to succeed.  While I realize that may sound a little corny, it’s often one of the factors that holds many people back, often times without even realizing it.  So many people have self-esteem issues caused by prior negative programming (by others, like parents or teachers). These issues may lead someone to believe that they’re “not worthy” of success.

    What a bunch of crap!  The only one who can truly hold you back from accomplishing anything you want…is you!  So you’ve first got to get out of your own way by giving yourself permission to go ahead & have fun accomplishing some incredible stuff that you want to do.

    After that, you’ve got to say yes to others.  Choose wisely, but go ahead & say yes to some stuff. Have fun with it.  If you’re stuck in business, say yes to picking up the phone & making that call (you know you need to do it). Say yes to looking at those houses. Say yes to signing that contract or scheduling an appointment with a prospective private lender.

    Stop worrying that things won’t be perfect. Because they won’t be. Ever. It’s ok. Get over it & keep going. Think & adjust as you go and do the best you can, and you’ll be amazed at what you’ll accomplish.  Oh yeah – try to have a good attitude about things. It’s a very attractive quality that will take you far in this life. 

    Listen, I could write a book about this stuff. And I just might! But in the meantime, I hope you enjoyed this brief article. I hope it made you think, and I hope that it continues to encourage and motivate you to challenge yourself.

    Because that truly IS the “Big Secret” to getting whatever you want out of life: 

    Challenge yourself to grow beyond your comfort zone so that you can first grow as a person. This will naturally help you grow your business, including your bank account, your circle of influence, and anything else you like.

 

    “Comfort Zones Are Most Often Expanded Through Discomfort”
–Chinese fortune cookie from my dinner last night

 

    See? I told you this stuff was powerful yet simple! It even showed up in my freakin’ Fortune Cookie!
So don’t just blow it off, thinking that you already know it all. Use this truth. Understand it, then apply it. You’ll see exactly what I’m talking about! I guarantee it.

    Now, aren’t you glad that I decided to write this article after all? 🙂 

 

Until Next Time,

Tony Pearl

 

Copyright 2019 Tony Pearl | All Rights Reserved

 

BIO: Tony Pearl is a writer, speaker, copywriter, mentor, marketer, coach, musician, poet, ballroom dance instructor, world traveler, father, fiance, internet marketer, voiceover artist, and real estate investor. He’s also a Politically-Incorrect Insomniac with ADHD, so don’t believe a word of what he says!  Instead, go try out his advice for yourself, and see what happens.

Do You Like S&M?

PEARLS OF WISDOM,
by Tony Pearl

“Do You Like S & M?”


So… How do you feel about S&M?

    Is that something you’re “in” to? Does it get you excited? Nervous? How does your wife, husband, or significant other feel about it? Do you have friends who are also into that?

    Wait a minute! I think we might have a misunderstanding here.
When I say “S&M,” I’m referring to Sales & Marketing!
What did you THINK I meant?  🙂

    All kidding and double entendres aside, in this article, we’re going to discuss the vital importance of Sales & Marketing (aka “S&M”) in your business, and how it impacts virtually everything you do.

    If you ignore this subject, you’re putting a loaded gun to the head of your business & pulling the trigger. Yeah, it’s that important. So PAY ATTENTION here!

    

We’ll Start With Marketing

    What is marketing? Simply put, it’s the things you do to advertise your business. I’ve also heard it described as “All the stuff you do to get the phone to ring.”

    Commercials, sales copy, informational videos, books, articles, online & offline advertisements, direct mailing, and anything that generates traffic to your website are all great examples of marketing.

    Now, marketing is both an art and a science. To be a good marketer, you need a certain level of creativity to make the right ads, use the right images/videos, or write the right words. But you also need to track the results you get so that you can know from where they come. For example, if your phone is ringing off the hook from the ads you’re running, but you have no way of knowing which ads are generating those calls, you’re wasting money somewhere. But if you did know which ones were working, you’d also know which ones were not working, so you could stop paying for them and focus on what was working instead. Capice?

    Finally, the main function of good marketing is to find and target your desired audience, get their attention, engage and stimulate their interest, and then get them to take action on what you want them to do. That action could be to call you, visit a link or site, click a button, fill out a form, or request to get more information.

 

Now, Let’s Talk About Sales

    If marketing is all the stuff that gets people to call you, then SALES is everything that happens once you have that prospect on the phone, in front of you, or on your sales page. Sales can also be a well-written sales letter or sales video that gets the prospect to purchase something. In other words, it’s everything you do to get them to BUY whatever it is that you’re selling. Ok?

    And guess what? This is where most people really need help!  If you don’t have this skill, you’re going to struggle. Business will be hard, and you’ll wonder why you’re not making any/much money. People won’t want to listen to you or return your calls. 

    But if you DO possess this vital skill and exercise it frequently, you’ll reap the rewards in so many ways. Sales is truly the Million Dollar Skill. Your life and business will be a lot better & easier for you and those around you. And it’s very likely that you’ll be closing deals and cashing checks.

    The sad thing is that is seems that so many people have a bad feeling about sales and salespeople in general. Personally, I believe that this is because they misunderstand what sales really is and what it truly does for people. The way I see it is like this: A good salesperson will ethically help someone get or do something that they really want to do but don’t know how or can’t do themselves.

    A truly good and effective salesperson needs to have a particular set of skills. These skills are centered around powerful communication, persuasion & influence. They know how to listen to what the prospect is saying so that they can determine IF what they offer is truly going to be a good fit for the prospect’s needs and greeds (wants).  If it is a good fit, and the prospect can afford whatever “it” is, then they should be able to find a way to make it work and do business together for their mutual benefit.  If you look at it that way, what’s not to like, right?

 

Better Than Peanut Butter & Jelly?

    As you can see, each of these items is important on its own. There are entire books, events, and even people dedicated to both Sales and Marketing (“S&M”)…individually. Shoot, even the big corporations have entire teams built for just marketing or just sales!

    But just like the “other” version of “S&M,” or, if you prefer, just like peanut butter & jelly (or chocolate), the REAL power happens when you put them together!  

    For example, let’s say you run a real estate investing business. Doesn’t matter how big it is. And let’s say that you want to buy and sell more houses to make more money, etc. You have a reasonably modest budget to use ($500-$3,000), so you decide to run a Direct Mail campaign to accomplish your goal of buying 4 houses this month. Since I assume you’ve at least heard of the Yellow Letter marketing, we’ll use that for this example. 

    The first thing you do is: Identify your target market – to whom you want to mail – by buying a LIST of potential prospects. For example, out of town owners of free and clear houses (a classic list to buy). The price you pay for the list may vary, depending on where you buy the list, the location of your target list, and how much information you get. But let’s just say you buy a list of 2,000 names & addresses of absentee owners in a few local areas for $300. 

    Your next step would be to prepare your mailing. You can either do this yourself (no!) or get someone else to do it for you. Although there are many options available, we recommend the YellowLetterLady.com – she’ll take great care of you for a very reasonable price.

    For the sake of time & simplicity, we’ll say you spend about $2,000 to send out 2,000 yellow letters. Add that to the $300 you’ve already spent, and you’re up to $2,300.  The letters go out, and the calls come in. Add another $200 for the live answering service that takes the calls for you (for a total of $2,500). THAT is an example of marketing.

    So now you have these calls coming in. You have a VA follow up with them to get the information you need. Then your next step is to talk with these prescreened prospects in the appropriate way, so that we can find out who we can and can’t do business with. Finally, you’ll work out an offer that makes sense & do a deal together.
THAT is sales… in a nutshell.

 

Think of it as a One-Two Punch

    Ever watch a boxing match? A great boxer uses a jab to set up a punch. That’s kind of how marketing sets up sales. One sets up the other. (I’ll spare you the analogy here to the other type of S&M). 

    In the example above, we spent about $2,500 to generate those calls of people who may be interested in selling their home. Done right, that investment could bring you in $20,000-$100,000+ of cash & equity from the houses you buy.

    But if you don’t do any marketing, your phone will never ring. And if you don’t know how to sell or properly talk to people, you won’t make any money. 

 

Final Secrets…

    In keeping with the main idea of this article, don’t beat yourself up…even if you enjoy that kind of thing. Give yourself and your business the greatest chance of having success by studying and applying good, solid Sales and Marketing tactics. 

    Don’t be afraid to use the big 4-letter word in marketing: TEST! Test things out to see how they work. Make sure you track your results so you know what’s what.

    If you’re new to – or afraid of – Sales, the first thing to do is… change your beliefs! As the late, great Dr. Wayne Dyer said, “When you change the way you look at things, the things you look at change.” So believe that you can be good at talking to people. Believe and visualize successful outcomes in your interactions.

    The next step is to learn and practice how to talk to people the right way. Want to know the best way to practice? Role play these interactions with someone so you can get good at this. Then start to put it into play by talking to real sellers, and watch the magic start to happen.

    So now you know the secret to success in business…That’s right!:
Role Playing and S&M! Who knew that this could be so naughty & fun!   😉   

 

Until Next Time,

Tony Pearl

P.S. Please post your comments about this article below!!

Copyright 2019 Tony Pearl | All Rights Reserved

 

BIO: Tony Pearl is a writer, speaker, copywriter, coach, mentor, marketer, musician, poet, ballroom dance instructor, world traveler, father, fiance, internet marketer, voiceover artist, and real estate investor. He’s also a Politically-Incorrect Insomniac with ADHD who specializes in adding massive value to people’s lives by helping them overcome limiting beliefs, have more fun, and make more money while improving lifestyles through investing in real estate!  

 

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