“It’s The Zombievirus Apocalypse! Buy Toilet Paper,”
by Tony Pearl
It all happened so fast…
One day, everything is fine. People are working & we’re all living our lives as usual. The stock market is soaring. Jobs are high and unemployment is low. Then, seemingly overnight, the dominos begin falling. People start getting sick because of this mysterious new virus from China. Travel bans are put in place. Schools, businesses, restaurants, bars, gyms, libraries, and basically everything start closing. The government encourages everyone to stay & work from home, and a new buzzword is born: “Social Distancing.”
The economy tanks, and people start buying…toilet paper???
If someone can please explain that to me, I’m all ears.
While I completely understand that we need to exercise caution when needed, it seems like things have gotten completely crazy & the world has gone mad. March 2020 will forever be known as the time when #CancelCulture went HORRIBLY wrong.
“Never Underestimate the Stupidity of Mass Psychology.”
Here’s an example of how dumb some people get when they panic: I’ve heard stories about people who are so
stupid “mentally challenged” that they stopped buying/drinking Corona Beer. Why? Because they’re afraid of catching the Coronavirus! (face palm)
Just more proof that when emotions run high, intelligence runs low.
So what should we do now, in the age of this pandemic shutdown and economic uncertainty? Well, the first thing we shouldn’t do is panic. We’ll get better, eventually. In fact, I’m sure we’ll bounce back even stronger than ever at some point, and hopefully soon. Time will tell.
“Every Crisis Comes With An Equal or Greater Amount of Opportunity”
How true. So look at this time as an opportunity. An opportunity to spend some quality time with your family & loved ones (who aren’t sick). Read some books. Binge a couple movies you’ve been meaning to see. Write something. Call some old friends to check up and catch up. Plan your next moves. Write your goals & get started.
Now that almost everyone has to work from home, I’ll predict that a lot will change going forward. More people will quickly recognize how easy and awesome it is to use technology to accomplish more from home than they do at work… If they don’t go crazy first!
Here’s a few more predictions I have: More people will telework. Employers will probably start to realize that they can reduce their overhead expenses by having employees work from home at least part of the time. I think that’s a good thing. Less idiots on the road means less traffic. Maybe people will start to learn and develop more skills while they have this time off…After they’re done binging Netflix. Maybe more people will start a home-based business or side hustle. Time will tell.
So what should we do when no one can go to work or even leave the house? We reach out to people! We make more calls. We send out more text messages. If you’re talking to sellers who claim to want full price, all cash, great! Add them to the list and FOLLOW UP with them in 2-3 weeks, when the sky really starts falling. See how they feel then. Is it possible that they just might be a little more open-minded at that point? Remember that everyone’s mind will change with time and circumstance. And my oh my do we find ourselves in some crazy circumstances now, don’t we?
When there’s blood in the streets and chaos is running rampant is when the best opportunities will be available. Look at every chaotic time in our history, and you’ll easily see people who made their fortunes then. Why can’t that be YOU?
The last crash we had hurt a lot of people, but it also created tremendous wealth for those who were ready. Those who had cash were able to buy at huge discounts. Those who were creative were able to make deals when everyone else was wondering what to do.
The Next Wave is Coming. Get Ready.
It’s sad to say, but the poop may be about to hit the fan. Grab your toilet paper and get ready, because this stupid virus has just provided us with the next wave of opportunity. People are already losing their jobs, and it’s probably going to get a lot worse before it starts getting better for a lot of fine folks. Many home sellers who really need to sell their houses suddenly won’t just be able to lazily list their house with an agent and sit back anymore while people fight to pay them too much money. Oh darn.
Where will the opportunities be in real estate? Probably: Buying subject to, buying for cash at the crash, and doing lease option deals. So GET READY!
So that means that you should be able to buy more houses and do more deals, because the motivation levels will start climbing. So sharpen up your subject-to, your wraparound mortgage, and definitely your lease optioning skills. Because if things get as bad as they’re predicted to get, you’re going to need them.
Now Is The Time…
IF the economy continues its downward spiral. IF the fear and panic continue to spread the way it has been. And IF more people lose their jobs because of how things are going, then I believe we’re going to see the perfect storm unlike anything we’ve seen before.
Here’s what could possibly happen: House prices will start to stagnate, then quickly begin falling. People will start getting behind on their payments, and become more desperate to sell. All those hoity-toity sellers who want all cash today may just become the motivated sellers who are open to taking payments tomorrow when their houses still aren’t selling. Banks may start tightening things, because they may get scared that people aren’t able to pay. And more people who want to buy a house may instead have to look at renting or renting to own!
So again – start getting busy TODAY. Start making those calls & sending out those texts TODAY so that you can have a brief conversation to get yourself on their radar, and FOLLOW UP (aka “F.U.”) within a week or two or three. Ok?
Leverage Technology to Make More Offers
When times get tough, the ones who survive and thrive are the ones who get creative. If people are scared to go out, why not use technology to pump out more offers? For instance, have you heard of Docusign or Hellosign? These are powerful platforms where you can upload a Standard Purchase & Sales Agreement, edit the parts you want, and indicate the areas where you need people to sign. Then you simply email it out and get your prospects to sign the agreement right there from the comfort of their computer!
All you need to get a deal going is a signed Purchase & Sales Agreement or Lease Option Agreement, and those are totally fine to have digitally signed. You don’t even need to see the stinkin’ house! TIP: After you get an agreement signed, you’ll want to do your due diligence, and get someone to take fresh pictures of the house.
Of course, we also have to look at the possibility that this whole thing could blow over quickly, everything starts reopening, and we continue on as if nothing ever happened. You never know!
Now For Some Laughs…
All right. Let’s take a little break from all this serious & scary Zombievirus talk and have a few laughs together, shall we?
Here’s a few funny things for you to consider:
Wrapping It Up
All kidding aside, I hope you, your friends, and your family all get through this Pandemic COVID-19 thing safely and you stay healthy. I also hope you not only survive but THRIVE by using some of the thoughts & ideas here in this special article and elsewhere.
Just make sure you wash your hands a LOT. Especially if you didn’t find any toilet paper! LOL
Until Next Time,
Let me know what YOU think – leave a comment below!
Copyright 2020 Tony Pearl | All Rights Reserved
Happy Thanksgiving 2019!
Hey, before we get too busy with our family, friends, food, and football tomorrow, I just wanted to take a quick break from all this cooking & cleaning to say a couple quick things…
First, I APPRECIATE YOU!
As we give thanks for the many blessings we have in our lives for Thanksgiving, I want you to know that YOU (and all my students, both present and past) are HIGH on my list of the things & people I’m truly grateful to have in my life.
And not just for Thanksgiving, but for every day of the year.
So…what are you doing for Thanksgiving? Going anywhere? Hosting the party at your house? Who are you looking forward to seeing? Who do you wish would (or wouldn’t lol) come?
And do you have any special Thanksgiving or holiday recipes to share? Don’t be shy!
This year, we’re hosting a group of about 16-20 people (as usual), and they’re all my fiance’s family (as usual).
It seems like no matter HOW much food we get, they always manage to eat. Every. Bite.
It reminds me of that scene from “The Hobbit…”
In a minute, I’ve got to get back to making a few of my special dishes.
This year, I’m making my highly-requested ceviche, the salmon, and the potato salad, in addition to assisting with the turkey. That’s right – your favorite mentor can cook, too!
Can you believe a few guests we have coming said that they don’t like turkey? If only I could un-invite some people lol! (can’t do it… in-laws. Uugh.)
So whatever you have going on, I hope you enjoy it to the MAX!
Be sure to take a moment to go around the table and have everyone share what they’re thankful for this year.
Then gorge yourself & pass out in a turkey-induced coma in front of the game. I hear that’s a good thing.
Just be sure to be careful about talking politics at the table. I hear that’s a bad thing (especially if they watch CNN hahaha).
Thank you for being a part of my life. I truly DO appreciate YOU!
From my family to yours: Happy Thanksgiving!
With a big hug,
Happy Veteran’s Day!
Today is the day that we proudly honor our great Veterans who have served our country.
If you or anyone in your family have served in the military, police, or first responders,
I would like to say a huge Thank You so much for your service!
Your sacrifices help to keep our country free and preserve our sacred liberties…
Liberties that too many people take for granted.
If you haven’t served our country, today is a great day to show your appreciation for those who have.
So let us show our support for the brave men and women who have fought and protected us.
There are so many ways to show appreciation to our Veterans, and here are some ideas:
Maybe if we do a few of these things on a regular basis, we can begin to bring more light into the world and help cut down on the number of veteran suicides that are committed every day.
As a proud member of a military family (I also had Marine Corps and Navy training that I tremendously enjoyed), I take this mission personally.
Please take a moment to look around and see the beauty and gifts
in our world. I know this business can be challenging, but it’s so important to take the time to appreciate the things we have.
Thank you for being a part of my world, and thank you for allowing ME to serve YOU!!
In this Post, I’m going to share a few UPDATES that I have for you!
These updates will cover a few things, including:
Ready? Let’s go…
I’m very excited to share some recent changes/updates I’ve made here for your benefit.
First, I’ve just updated the contracts & instructions pages in the ‘Contracts–>Buying‘ section/page.
Click on that link to check it out. I’ve re-done the formatting and enhanced the instructions to make things look and perform better for you.
Shoot, I even include some pictures I created to make the process of editing the contracts and sharing them with me a lot easier.
Next, I’ve added a brand NEW way to communicate with me to either ask a question or provide a testimonial/share a win.
On this page (and many-but not all-pages), you should see a little floating tab on the right side of your screen that says “Send a Video/Audio Message“
When you click that, it will open up a little window dialogue box that allows you to record yourself – either an audio or video message.
Choose one, make sure your microphone and/or camera is/are working, and record yourself if you want to send me a message!
You’ll get a chance to review what you recorded first, then you can easily send it to me by entering your name & email, then click ‘send.’
This probably works best & easiest right from your cell phone!
And if you use your cell phone to record video, I highly suggest/request that you take that video holding your cell phone sideways, not straight up & down. The videos come out a lot better.
I added this feature with the intention of making things easier for both of us. Again, you may use this to record and send an audio message or video message to me quickly and easily.
I’m specifically looking for great video TESTIMONIALS from my wonderful students (you!).
So please send me what you got! It could be from a deal or deals you’ve done, or just to share your positive experience of working together.
Thank you so much in advance.
Finally, have you had a chance to use the powerful NEW Cost To Sell Net Sheet SCRIPT??
Oh baby, this is incredible & you’re absolutely going to LOVE it!
This is one of those ‘perfect’ tools to use when you’re talking with a seller that you enjoy talking to, who says they want full price, all cash (gee, that never happens <cough, cough>). We usually just get off the phone with those people. And then ‘those people’ usually can’t sell their house, so they wind up listing with an agent.
This costs them BIG BUCKS – for commissions, closing costs, fees, etc.
But what if you could show/educate them on how much money they’ll LOSE by going that route (which 90%+ of sellers do)?!
What if you could help them realize that there’s a much better, easier, and faster way for them to sell their house?
Do you think that might possibly help you do more business, help more people, buy more houses, and do more deals?
Yeah, I thought so. Best of all, this new tool is absolutely FREE! That’s right. No charge to use it… as long as you’re a member on our site.
Shoot, I even made a full Tutorial Video for you, so that you can learn exactly how to use it to its full potential.
Ready to check it out? Great. Go here: Cost To Sell Net Sheet Script & Form.
2. The Market
At the time I’m writing this, we’re heading into September. School has already started in many counties around the country, and will be starting very soon in the remaining ones. We all know that spring & early summer are usually the HOT (pun intended) months/time for hungry buyers to scoop up those properties in the great school districts. Things usually COOL OFF in the fall (another pun intended). But with the interest rates remaining LOW, we just don’t really know what will be happening.
However, that doesn’t mean that there aren’t PLENTY of motivated home sellers out there who would benefit tremendously from selling their houses with TERMS.
Your JOB: Is to generate as many leads as you can, then prescreen those leads by having someone (You, VA, staff) get a Lead/Property Information Sheet filled out.
This will help you start to identify who are the Suspects, Prospects, and Projects (as I define them in THIS ARTICLE).
Then you’ll follow up by having a nice Closing Call (script/form provided in that link).
WARNING: Recession/Correction Ahead!
It’s really not a question of IF, but WHEN the next BIG market ‘correction’ occurs. Hopefully, it won’t happen for a while. But it will happen. There are just too many signs, too much debt, and several things in place that are pointing that way.
So… what do we DO about it? Well, we can’t stop it. But we CAN be ready for it. Gather your cash. Be very smart about where you put it. And have as much of it ready so that you can take advantage of the low market prices that will surely happen eventually.
Remember that when there’s blood in the street and the skies are raining chaos, there is SO MUCH opportunity.
Be prepared to use Lease Options, ACTS, Subject-to, and everything else we can put into place to at least CONTROL as many properties as you can.
Why? Because people are always going to need a place to LIVE, right?
I’ll be writing about a very lucrative and irresistible opportunity that you’d better NOT ignore very soon. This opportunity is a cash flow cow.
So keep your eyes open and your membership up to date!
3. State of Illinois Passes a Nasty New Law Aimed at Wholesalers
Let’s face it, politicians are idiots and assholes. Especially when it comes to real estate. While they think that they might mean well, they almost always f*** things up so bad, and they usually wind up shooting themselves in the foot – especially their own communities that they purport to represent.
Remember Dodd-Frank? Remember the anti-investor foreclosure laws? That last one actually started in Maryland of all places, which was where I was living and making an absolute killing by helping people with short sales at the time. Then…BOOM! New law passed. Can’t help these people any more…unless you’re an attorney or real estate agent (guess who wrote those laws?). Had to change my business overnight.
But it happens. And we have to adjust. Let’s just hope that this stupid new law does NOT spread to other states.
What’s in this new law? Well, I’ve got you covered. Not only am I going to supply you with a LINK to the new law so that you can read it for yourself if you like (and if you’re bored). I’m also going to give you Ron’s take/opinion on it! You see, I personally forwarded it to him (shout out to my cool student Damian Jensen from Kansas City for supplying it to me).
Next, here is Ron’s reply:
Below you will find my interpretation of the so-called nasty looking new law, as you call it.
Start on page 2 and you will see section 5-20 is being changed. This means they marked out a few words as you will see.
Now go to page 14 and see the definition of a person which includes any entity or human.
Now go to page 25 in section 5-20 (1) and you will see the exemption to the entire law is anyone who owns or leases the property. That means if we take title or lease it from the seller we are exempt from the entire law. However it also means that assignment of contracts apparently will be outlawed on January 1.
That would only affect wholesaling but not not ACTS as long as they have a lease from seller and sublease to buyer before assigning new lease back to seller.
You may pass this email along to any of your students or anyone else you wish but please note, this is my opinion, I am not an attorney. I will be covering this in all future boot camps especially the one in Chicago this year. Suggest any of you that train do the same. All our mentors should have this information on hand and the link to the law available to send to anyone who inquires or anyone who is not aware of the law in Illinois. They should be told to seek their own counsel. But when you read the items above I think you will easily see I am correct.
…and there you have it! This should give you some things to ‘chew’ on so that you may be more informed (if you do business in IL).
I would also expect that we will have more updates on this soon, as we get closer to the time it takes effect.
By the way, this is one reason why it’s important to be informed & involved with politics, as disgusting as that idea may be to most of us.
If we don’t stand up and beat these idiot politicians down, who will? These people think that they know better than us how to live our lives & run our businesses, and want to control almost everything about our society – especially how we do business. Sadly, there ARE a few idiots out there who do things wrong and screw things up for everyone. But THOSE are the people who should be tarred & feathered, then run out of town or locked up…NOT everyone else. But I digress…
It’s no secret. The right technology is a GAME CHANGER. And if you’re not at least keeping up with technology, you’re falling behind – faster and faster.
The way we generate leads and do business now in real estate has changed – DRAMATICALLY – over just the past few years. Those changes are seeming to be permanent. So you’ve GOT to keep up if you want to get ahead. Read. Watch videos (the right ones – NOT cat videos lol). Push yourself to get some new skills.
Here’s a Few More Tech Tips For You:
If you have Ron’s DREAMS system, be sure to start using it to help you automate a lot of the follow up process. It’s actually quite powerful with all the things it can do. There’s a ton of training videos on there, so if you love technology & have a little time, check it out & use it yourself. Then you can hire and outsource it to someone else. If you can barely turn your computer on, you should have someone else do all that stuff for you.
…So there you have it! We’ve covered quite a few things in this post, and I hope you got a lot out of it.
I hope you take a little time to play with some of the updates I’ve made here for your benefit. I’m looking forward to the first person to send me a video or audio message using that cool new tool I just added!
I also hope that you use the new Cost to Sell Net Sheet Form with sellers. It will really help them realize how much it costs them to sell their house the traditional way (which 90%+ of FSBO sellers wind up doing). Won’t work with everybody, but it WILL work with some! You’ll see.
I feel for you if you do business in Illinois, but it’s important to be informed & prepared for the laws that are coming. It’s also great that we have a man like Ron on our side to keep us ahead.
The market will eventually be changing, big time. So keep learning. Keep applying what you learn. And be ready for the next market correction so that YOU can create massive wealth for yourself & your family, while everyone else runs away with their tails between their legs.
Be sure to keep up with the technology. Because your competition surely is! And check out those tips I gave you. Good stuff!
Finally, I just finished attending Ron’s Quick Start Boot Camp event this past week (14-17 August 2019) in my original hometown of Silver Spring, MD. It was great to meet some of my existing students, as well as meet the awesome NEW batch of students I’ll be working with! I also had some wonderful dinners with Ron, the Wolffs, and Jay & Carol Joy Conner. Shoot, I even drove Ron to the airport on Friday night. It’s great to be a part of this family.
Thanks for reading. I hope you got a lot out of this post. PLEASE leave your comment below!
Talk to you soon,