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How To Form a Corporation or LLC – TODAY!

“How To Form a Corporation or LLC…TODAY,”

by Tony Pearl

    In this article, you’re going to learn exactly HOW to form your first (or next) Corporation or LLC as quickly as TODAY!

    Learning how to set up a business entity (Corporation or LLC) has probably made more people hold themselves back from really getting started with their real estate investing than I can possibly tell you. So make sure you read this article closely so that you can learn just how simple it will be for you to get this little challenge out of the way, once and for all.

    We’re going to cover WHY it’s important to have an entity in the first place, along with WHAT you’ll need to form one, and the three main ways of HOW it’s done. One thing we won’t cover is which one you should form – Corp or LLC. Are you ready for this? Great! Let’s go…

    Now, before we get into how to set one up, let’s first cover the reason WHY it’s a smart idea to have some sort of entity like an LLC in the first place.

    It’s no secret. We live in a very litigious society, where anyone can sue anyone else for just about anything. We can thank those “wonderful” attorneys for that. Because of this, it should come as no surprise that if someone even thinks that you have money, and sees that you’re in business, guess what? It’s really not a question of IF but WHEN you’ll get sued. Especially if you’re in real estate. 

    As a general rule, you do NOT want to do business in your own name. Why? Because you make yourself an easy target. And because you put everything you personally own at risk if you do. Yes, that means your personal residence, your cars, your bank account, and even your wages if you’re still working a job.

    Therefore, you’ll want to have some sort of entity you can use as a shield to absorb or deflect those potential lawsuits that can potentially come your way. When you do business as an entity such as a Corporation or LLC, you’re not jeopardizing your personal assets, because you’re doing business in the name of your business entity, not in your name. 

    Finally, there are usually some pretty decent tax advantages available to you when you have your own business entity. Naturally, you’ll need to consult with your qualified, licensed, investor-friendly CPA for more info.  Got it? Good! Let’s continue…

What’s Needed To Make an LLC

    It’s actually simpler than you might think. The first thing you’ll need to form your own business entity is a NAME for it, then you’re going to confirm that the name you picked is available in the state you wish to incorporate. Once that’s confirmed, you’ll register that name, file your paperwork, pay your fees, and you’re done!

    Don’t worry, we’ll cover how to do those steps in more detail in this report.

    Many states will require that you declare a Registered Agent. This is the person who will receive whatever paperwork the entity gets. Yes, this could someday include the papers for a lawsuit, but don’t let that scare you. The registered agent is not personally liable for a lawsuit. They just receive the papers. This registered agent could be you (the simplest way to go), or it could be anyone else. The only real requirement is that they need to live in the state that the business is incorporated. 

    Quick Tip: If for some reason you want to incorporate in another state than where you live, you’ll definitely need to have a Registered Agent IN that state. Those popular states that have privacy or tax advantages (I’m sure you’ve heard of them) will often have businesses that will be your Registered Agent for you for a nominal fee. If that’s what you want to do for whatever reason, just do a Google search for “registered agent” in that state.

Taking Your First Step

    In order to create your own Corporation or LLC, you’ll first need to pick out a NAME for it. It could be anything, but I strongly suggest that you pick something that clearly defines WHAT your business DOES. Sure, it can be a cute and catchy name, but it should be obvious what you do and whom you serve first and foremost. An option would be to use the geographic area you serve. For example, if you’re buying & selling houses in the Dallas, Texas area, a good choice could be “Dallas Home Buyers” or “Dallas Home Solutions.” 

    A suggestion I have for you would be to take out a sheet of paper, and just brainstorm out as many ideas as you can. Keep writing until you can’t think straight. Then pick out the top five names you like the most. Set those names aside. We’ll need them soon.

The Next Step: Making Sure Your Name is Available

    Now that you’ve picked out some good possibilities for your business name, you’ll need to make sure that it’s actually available. Someone may have already claimed that name for themselves! The way that you’ll check for this is revealed in the next part, which gives us the perfect segway to introducing you to the BIG part of this report…

The Three Ways to Form Your Business Entity

    If you boil it all down, there’s really only THREE ways that you can actually create your Corporation or LLC:


  • Hire an attorney to do it FOR you (Most expensive)
  • Go ONLINE and use a service there (Usually the best choice)
  • Do it YOURSELF!



Hiring An Attorney

    So let’s start with that first one – hiring an attorney to set it up for you. This is usually the most expensive and time-consuming option, because you’ll need to first book a time with a qualified attorney who can handle this properly for you. And of course, you’ll need to pay them for their time.  If you already have an attorney, they’ll probably be very happy to provide this service for you, because it’s usually extremely simple for them to create an LLC or Corporation for someone just getting started. 

    I would say that the best time to use an attorney for forming a Corporation is when your business is big and/or complex enough to warrant the expertise of a qualified attorney. The right one can assist in advanced strategies to accomplish whatever goals you may have. And the attorney would search to confirm that your business name is available or not.

    Now, most people reading this will probably not have the need for such a deep and expensive level of service – especially if it’s your first time. For that reason, I usually like to recommend going with either the 2nd or 3rd options listed above.

Form It Online

    Your second option – Using an online service to help you create your business entity is probably the best and easiest option. While there are fees involved, they’re usually pretty minimal, and well worth it when you consider the convenience.

    There are several options at the time I’m writing this. Here are a few:

    When you go to any of these sites, you’ll usually start off by picking WHAT KIND of business entity you want to form (C Corp, S Corp, LLC), then WHERE you want to form it (which state), and then what NAME you want to use. The sites listed above all differ as to what order those steps are in, but they’re all there. Of course, one of the very first things they all do is to search to see if your preferred business name is available.

    The sites will also let you know what else is involved, what they do, and their fees. Usually, they’ll be able to handle pretty much everything FOR you – from checking to make sure that your business name is available in that state, to preparing and filing the paperwork for you in that state, to paying the state fees to for your entity – everything! All you do is pick your business name, state, type of business, who the members are, declare your business address (TIP: Use an address other than your home if possible), make sure everything is correct, and of course – pay the fees!

    It really doesn’t get any simpler than that. And it only takes a few minutes. Naturally, the first time is always the hardest, and this is no exception. But the good news is that you’ll have help available to you through the site.

Do It Yourself

    Ok, I told you there were three main ways to form your business, so let’s cover the third way now – Forming it Yourself!

    This option is for the true Do-It-Yourself type person. I’ve actually done this myself many times, so I’m quite used to it. Like anything else, I’ve found that it’s only tricky to do the first time. After that, it’s as easy as pie.  I’ll show you how it’s easily done, but I should also say that this should be your option only if you KNOW what you’re doing, and you have very simple needs for this. Ok? Here’s how it’s done…

    The first thing you’d do is just Google something like “Form an LLC (or corporation) in STATE.” For example, Google “How to form an LLC in Florida”
…Or whatever state you want to use. Trust me, Google should bring back plenty of valuable information for you to use. Just don’t let that overwhelm or confuse you.

    But what you’ll really be looking for is the search result that shows you what that state’s official website is, along with the appropriate link to get you started. Keep looking. It’s there. 

    Once you find and click on it, you should be taken to an official state page that has the information you need to set yourself up. I wish I could tell you everything you specifically need to do here, but since there are 50 states (plus Washington, D.C.), you’ll have to figure this part out on your own. If you can do it, great! If not, that’s what those websites I listed above are for. 

    When you find the right links, you’ll be able to do all the same stuff I had told you about earlier – you’ll be able to check on the availability of your chosen business name, usually right on the state website. You’ll be able to obtain and file your required paperwork. You should be able to upload those papers once they’ve been prepared and signed. Then you’ll be able to pay your fee to the state and be done. TIP: If you go this route, I recommend you pay the extra fee for expedited service. That way, you’ll get everything immediately, today! So it’s well worth it, whenever it’s available. 

    And just so you know, the “usual paperwork” for an LLC usually consists of Articles of Incorporation as well as an LLC Operating Agreement. I know. They sound scary. But they’re not too bad. You’ll see. 

Which Way Should You Use?

Armed with this knowledge, you should already start to feel more confident about getting your business entity started quickly and easily. So which of those three options should you use? The answer is: It depends! I wish I could just tell you which way to go, but that would just not be right, because I don’t know what your situation is, what your expertise or experience is, or what your specific goals are for your business.

    What I can tell you is that 80%+ of the time, you’re usually better off just using an online service to get it set up. They have ways of providing support built-in to their sites, and sometimes they have people ready to help you or answer your questions if needed.

    The only time you might really consider doing it yourself is if you really know what you’re doing, and have very simple needs for this business entity.

    Something else you might want to consider is that whatever you do, you can usually FIX IT LATER if you mess things up. So keep that in mind. And if you ever do need to fix things, you’d better fix them as quickly as you can before it’s too late.

    A final tip to consider if you have any questions about taxes, privacy, and protection: You should get educated about these things so that you know what you’re doing and how to get maximum advantage for yourself and your business.
Going to the right seminars and having the right professionals on your team are integral. For example, you may want to consult with your qualified, real estate investor-friendly CPA before (or after) forming your entity. Then have a strategy and plan to legally claim every deduction you can.

Keeping Your LLC or Corporation

Congratulations! Now that you’ve formed your entity, you should know that you’ll need to consistently do certain things to keep it active and legal. 

    To begin, you’ll need to pay your yearly fees to the state. I know, what a shocker, right? This is another form of revenue for your state, and those fees can usually vary between $50-$800 per year. California has those high fees. Again, what a shocker. But you’ll need to know what these fees are, and be ready to pay them on time. Every year.

    In addition to that, certain states have other fees and taxes, and those are usually tied in to your business’ revenue. Make more, and your state may want more. So be sure to familiarize yourself with these taxes and regulations for your chosen state.

    Finally, there are usually requirements for filing your yearly paperwork for your entity. Make sure you know what these are and follow them, and you’ll be good. 

What About a Bank Account or EIN Number?

Depending on what you do with your business, you may or may not need an EIN Number or bank account… But you will need an EIN Number if you DO get a bank account! To get an EIN Number is simple – just Google how to do it. HINT: You’ll need to fill out an IRS SS-4 Form.

    You’ll want to have a bank account so that you can use it for your business and wisely separate your business expenses from your personal ones. So you’d simply need to bring your newly-created business paperwork with you, along with your EIN Number to the bank, and they’ll be more than happy to help you from there. TIP: It’s best to print out the EIN Number paper from the IRS and just take that with you to the bank.

Final Words

    Wow! Who knew that learning how to set up your very own LLC or Corporation could be so much FUN, let alone sexy, right? 

    But there you have it – you now know exactly what to do to get yourself started, right now – TODAY.  And before you know it, you’ll be happily signing those contracts with the name of your entity and you as the agent. Look at YOU, big ballin’ and wearing your big-boy (or girl) pants! Did I mention that you’ll sleep better at nights, knowing that you have protection? Yeah, that’s a positive side-effect.

    So now you have no excuse not to get started with your real estate investing. What are you waiting for? Go ahead and set up your Corporation or LLC TODAY, so you can start cashing those big checks tomorrow! 

    And I’ll see you at the bank.


Until Next Time,
Tony Pearl


Copyright 2020 Tony Pearl | All Rights Reserved

BIO: Tony Pearl is a writer, speaker, copywriter, coach, mentor, marketer, musician, poet, ballroom dance instructor, world traveler, father, fiance, internet marketer, voiceover artist, and real estate investor. He’s also a Politically-Incorrect Insomniac with ADHD who specializes in adding massive value to people’s lives by helping them overcome limiting beliefs, have more fun, and make more money while improving lifestyles through investing in real estate! 

How To Get The Most Out of a Bootcamp or Event You’re Attending


 reservations are all set. You’ve booked your room.

    Your bags are packed, and you’re ready to drive to the airport… or maybe you’re just driving directly to the event.
    You’ve arranged to take time off from work and spend it away from your family. And of course, you’ve set the money aside for your expenses and to invest in everything you need.

    You’re really looking forward to attending this upcoming event, aka “bootcamp,” where you’re going to learn… what, exactly?

    As a veteran self-professed “Seminar Junkie,” I’ve attended countless events, summits, and bootcamps. I’ve invested well into six figures in my education, and had the pleasure of meeting way more people than I can possibly remember, some of whom I’m still friends with to this day. I’m happy to say that I’ve applied what I’ve learned from these events and made a very good life for myself & my family.

    But what never ceases to amaze me is how many people just don’t DO anything with what they learn at these great events, despite the monumental sacrifices they’ve made in order to attend them.

    And since you’re reading this, I’m sure you don’t want that to be YOU. You don’t want to become “just another statistic,” right?  So if you don’t mind, I’m going to give you some killer tips on how you can get the MOST out of the next event you’re about to attend, and the one after that, and the one after that…and so on!

    If you read and actually USE these tips, you’ll get a MUCH higher return on your investment of time and money, I can guarantee you that.
    These tips are based on YEARS of personal observation and application, and are proven to not only work, but also save you a lot of frustration, heartache, headaches, and of course time & money.
Ready? Let’s go!


    Before you actually GO to the event, make sure you pack what you need. Take the right clothes. The appropriate attire is business casual. You want to look like a business person, not like a bum. You will be meeting and networking with other professional people here, so it’s important to make the right impression. If you show up wearing shorts & sandals, you’re not taking yourself seriously, so why should anyone else?
So find the right attire that’s still comfortable.
    Also, be sure to bring a jacket, sweater, pullover, etc. because it can get pretty damn COLD in those meeting rooms!

    Next, make sure you bring something to take NOTES. I suggest a simple notebook or even a pad of paper & a few pens. Don’t always count on the event holder to provide this for you, although many will.

Make Sure Your Trip is Properly Planned & Organized.

    Flights, car rentals, hotel reservations may not be needed if the event you’re attending is close to you, but if it’s not, you’re going to need to have all those things lined up ahead of time, locked down, and confirmed. Of course, a car rental may not even be needed, because these days, we have Uber!
    If you’re going out of town, it’s usually a great idea to stay at the same hotel as the event, but if that’s just not possible because there’s no rooms available (book early next time!) of if your budget will scream, then find the closest cheap hotel to the event that you can & find a way to get between the two (Uber). Or if you must, then maybe even split the cost of a hotel room with someone you know, like, and trust.

What Do You Intend to Learn/Get Out of This Event?

    This is where most people drop the ball. They just don’t think about this, and simply rely on the event organizers to provide everything for them. And while that IS an option (the lazy one), it’s usually not the best one.
    Here’s a better idea: Ask yourself, “What do I want to get out of attending this event?” Write that down in the same notebook you’re going to use to take notes while you’re there.
    Think long and hard about this if you must, but don’t overlook this step. By creating the intention, you’re programming your brain to look for what it is that you want, while at the same time allowing yourself to still be open to new ideas and possibilities.

    For example, if you tell yourself that you want to meet someone who can help you get more leads, or find your next Private Lender to help you fund your deals, your brain will go to work FOR you to look out for the right people…and hopefully guide you to say the right things to them.
    If you tell yourself that you want to attend this event to learn the right tactics, strategies, and ideas you need to succeed, you’re already ahead of the game, because you’re telling yourself that this is what you want to get or learn, and you already have a much higher probability of accomplishing that.
    Of course, if you go to the event with a specific set of questions you want/need answered, make sure you get those questions answered before the event is over, so that you can get what you need.

How To Learn and Remember Everything You Can

    Depending on the event you’re attending, there’s going to be a ton of information given. Remember: Just ONE single, solitary idea you get and use can drastically change your life for the better!  So let’s make sure you don’t miss it.

    With that in mind, I’ve created a Top 10 11 Tips to help insure that you learn and retain as much as possible…

1. Get a Good Night’s Rest.
    Every night you’re there, and especially the night before the event. If you’re tired, you can’t focus.

2. Show Up to the Event EARLY Every Day!
    Get up early, get your shower, and be there within the time of the event registration, which is usually about an hour before the event starts. This will help you get your mind in the game, meet some new people, get a good seat, and just be ready for the day.

3. Eating Tips to Keep Your Energy & Focus UP:
a. If you eat breakfast, make it very light.
b. Don’t Drink Too Much Coffee.
c. Drink Lots of Water.
d. Do NOT eat a big lunch!

In fact, don’t eat any CARBS at lunch. Why? Because a heavy meal will make you tired, slow, and mentally dull. If you must eat lunch, have a salad & maybe some protein. And stay AWAY from sugar! If you eat the wrong things, your blood sugar levels will spike up then crash down, leaving you tired as hell. And when you’re tired, you can’t think or focus, and you’ll miss out on some potentially vital information.

4. Take Good NOTES.
Here are few great tips I use myself that I personally recommend you consider adapting:
In your notebook, have ONE page dedicated to writing down RESOURCES you hear about, such as websites, books, people, etc.

    Have another page for writing down IDEAS that you get or have given to you, such as “test this” or something that’s working for someone else.
Have another page dedicated to ACTION STEPS you’re going to take either during or immediately AFTER the event. This is a vital step, because it will help you put plans & ideas into action & hit the ground running!
    You can have another page dedicated to QUESTIONS you want to ask – either of yourself or the people teaching the event. If you have questions, it’s up to YOU to get them answered. Find out HOW the teachers of the event will allow you to ask your questions, and follow that policy. If they don’t answer them that way, then ambush them at the next break if you must! (Just don’t tell them I told you to do that lol)
OH, and speaking of NOTES: Make sure you REVIEW your notes at the end of every day AND about one week AFTER the event is over. Numerous studies have shown that this will really help you retain all that information long-term.

5. Keep an Open Mind.
    Can’t emphasize this enough. Even though you may be looking for specific things while you’re there, be sure to allow yourself to learn valuable NEW ideas. Channel your inner child. Remember when you were a kid in elementary school, and you still really enjoyed learning? Allow yourself to feel like that again! You might just discover something so new & cool that has a tremendously positive effect on your life.

6. Be Present.
    It’s so tempting to let your mind drift…to think about whatever crap may be happening back home or at work. Do the best you can to stay focused and present – in the moment of where you are and who you’re with. You might just be sitting next to or near that one person who you can help or can help you.

7. Use the Bathroom at Every Break.
    Even if you don’t have to. You don’t want to get up in the middle of a session to go pee-pee. And be sure to wash your hands! 🙂  Especially for this next tip…

8. Shake a Lot of Hands
    These days, it seems like everyone is waiting for someone ELSE to take the first step to introduce themselves. Don’t be that person. Don’t be shy. Now is not the time. Just remember these simple words, “Hi, my name is XXXXX. It’s nice to meet you!”

9. Ask Lots of Questions.
    But do it in a nice & friendly way. Don’t attack someone. Be curious to learning more about others.

10. Exchange Business Cards.
    Here’s a big one. When you exchange business cards with someone, WRITE SOMETHING DOWN on their card that will jog your memory about this person. Since you’ll be meeting a lot of people (hopefully), it’s easy to forget a lot of people after the event is over. That’s why it’s a great idea to write down something special about them so you can remember them later.

11. Make Action-Oriented PLANS.
    There’s nothing more powerful than booking an appointment, setting a reminder to DO something specific on a certain day, etc., and then DOING it when the time comes.
    Use the power of your smartphone’s calendar to do that. Insert the details of what needs to be done. And when the time comes to do it, JUST DO IT! Don’t think too hard. Just take action. Just that one, small tip will make the difference for you.

    So those are my Top 11 Killer Tips of How to Get The Most Out of Any Event You Attend.
They’ve made a HUGE difference for me, and if you use them, I can promise the same – or better – results for you.

    But please – don’t just take my word for it. Try them out yourself, and see how they work for you. And if you have any tips, ideas, or suggestions you’d like to add to this list, I’d love to hear them in the comment section below!


Hoping To Shake YOUR Hand At An Event Soon,

Tony Pearl


  • October 19, 2019

New Updates – Website, Market, Laws, Technology – August 2019

In this Post, I’m going to share a few UPDATES that I have for you!

These updates will cover a few things, including:

  • Our Website (
  • The Market
  • A “Nasty” New Law in Illinois
  • Some Technology to stay ahead of things
  • And a few insights & tips to help you out!

Ready? Let’s go…

  1. New Updates to Our Website!

    I’m very excited to share some recent changes/updates I’ve made here for your benefit.

    First, I’ve just updated the contracts & instructions pages in the ‘Contracts–>Buying‘ section/page.
Click on that link to check it out. I’ve re-done the formatting and enhanced the instructions to make things look and perform better for you.
    Shoot, I even include some pictures I created to make the process of editing the contracts and sharing them with me a lot easier.

    Next, I’ve added a brand NEW way to communicate with me to either ask a question or provide a testimonial/share a win.
    On this page (and many-but not all-pages), you should see a little floating tab on the right side of your screen that says “Send a Video/Audio Message

    When you click that, it will open up a little window dialogue box that allows you to record yourself – either an audio or video message.
    Choose one, make sure your microphone and/or camera is/are working, and record yourself if you want to send me a message!
    You’ll get a chance to review what you recorded first, then you can easily send it to me by entering your name & email, then click ‘send.’

    This probably works best & easiest right from your cell phone!
And if you use your cell phone to record video, I highly suggest/request that you take that video holding your cell phone sideways, not straight up & down. The videos come out a lot better.

    I added this feature with the intention of making things easier for both of us. Again, you may use this to record and send an audio message or video message to me quickly and easily.

    I’m specifically looking for great video TESTIMONIALS from my wonderful students (you!).
So please send me what you got! It could be from a deal or deals you’ve done, or just to share your positive experience of working together.
Thank you so much in advance.

    Finally, have you had a chance to use the powerful NEW Cost To Sell Net Sheet SCRIPT??
Oh baby, this is incredible & you’re absolutely going to LOVE it!
This is one of those ‘perfect’ tools to use when you’re talking with a seller that you enjoy talking to, who says they want full price, all cash (gee, that never happens <cough, cough>). We usually just get off the phone with those people. And then ‘those people’ usually can’t sell their house, so they wind up listing with an agent.
This costs them BIG BUCKS – for commissions, closing costs, fees, etc.

    But what if you could show/educate them on how much money they’ll LOSE by going that route (which 90%+ of sellers do)?!
What if you could help them realize that there’s a much better, easier, and faster way for them to sell their house?
Do you think that might possibly help you do more business, help more people, buy more houses, and do more deals?

    Yeah, I thought so. Best of all, this new tool is absolutely FREE! That’s right. No charge to use it… as long as you’re a member on our site.

    Shoot, I even made a full Tutorial Video for you, so that you can learn exactly how to use it to its full potential.

    Ready to check it out? Great. Go here: Cost To Sell Net Sheet Script & Form.

2. The Market

    At the time I’m writing this, we’re heading into September. School has already started in many counties around the country, and will be starting very soon in the remaining ones. We all know that spring & early summer are usually the HOT (pun intended) months/time for hungry buyers to scoop up those properties in the great school districts. Things usually COOL OFF in the fall (another pun intended). But with the interest rates remaining LOW, we just don’t really know what will be happening.

    However, that doesn’t mean that there aren’t PLENTY of motivated home sellers out there who would benefit tremendously from selling their houses with TERMS.

    Your JOB: Is to generate as many leads as you can, then prescreen those leads by having someone (You, VA, staff) get a Lead/Property Information Sheet filled out.
This will help you start to identify who are the Suspects, Prospects, and Projects (as I define them in THIS ARTICLE).
Then you’ll follow up by having a nice Closing Call (script/form provided in that link).

WARNING: Recession/Correction Ahead!
It’s really not a question of IF, but WHEN the next BIG market ‘correction’ occurs. Hopefully, it won’t happen for a while. But it will happen. There are just too many signs, too much debt, and several things in place that are pointing that way.
So… what do we DO about it? Well, we can’t stop it. But we CAN be ready for it. Gather your cash. Be very smart about where you put it. And have as much of it ready so that you can take advantage of the low market prices that will surely happen eventually.
Remember that when there’s blood in the street and the skies are raining chaos, there is SO MUCH opportunity.
Be prepared to use Lease Options, ACTS, Subject-to, and everything else we can put into place to at least CONTROL as many properties as you can.
Why? Because people are always going to need a place to LIVE, right?

I’ll be writing about a very lucrative and irresistible opportunity that you’d better NOT ignore very soon. This opportunity is a cash flow cow.
So keep your eyes open and your membership up to date!

3. State of Illinois Passes a Nasty New Law Aimed at Wholesalers

    Let’s face it, politicians are idiots and assholes. Especially when it comes to real estate. While they think that they might mean well, they almost always f*** things up so bad, and they usually wind up shooting themselves in the foot – especially their own communities that they purport to represent.

    Remember Dodd-Frank? Remember the anti-investor foreclosure laws? That last one actually started in Maryland of all places, which was where I was living and making an absolute killing by helping people with short sales at the time. Then…BOOM! New law passed. Can’t help these people any more…unless you’re an attorney or real estate agent (guess who wrote those laws?). Had to change my business overnight.

    But it happens. And we have to adjust. Let’s just hope that this stupid new law does NOT spread to other states.

    What’s in this new law? Well, I’ve got you covered. Not only am I going to supply you with a LINK to the new law so that you can read it for yourself if you like (and if you’re bored). I’m also going to give you Ron’s take/opinion on it! You see, I personally forwarded it to him (shout out to my cool student Damian Jensen from Kansas City for supplying it to me).

First, here’s a link to the new Illinois Law.

Next, here is Ron’s reply:

Below you will find my interpretation of the so-called nasty looking new law, as you call it.

Start on page 2 and you will see section 5-20 is being changed. This means they marked out a few words as you will see.

Now go to page 14 and see the definition of a person which includes any entity or human.

Now go to page 25 in section 5-20 (1) and you will see the exemption to the entire law is anyone who owns or leases the property. That means if we take title or lease it from the seller we are exempt from the entire law. However it also means that assignment of contracts apparently will be outlawed on January 1.

That would only affect wholesaling but not not ACTS as long as they have a lease from seller and sublease to buyer before assigning new lease back to seller.

You may pass this email along to any of your students or anyone else you wish but please note, this is my opinion, I am not an attorney. I will be covering this in all future boot camps especially the one in Chicago this year. Suggest any of you that train do the same. All our mentors should have this information on hand and the link to the law available to send to anyone who inquires or anyone who is not aware of the law in Illinois. They should be told to seek their own counsel. But when you read the items above I think you will easily see I am correct.


…and there you have it! This should give you some things to ‘chew’ on so that you may be more informed (if you do business in IL).

    I would also expect that we will have more updates on this soon, as we get closer to the time it takes effect.
By the way, this is one reason why it’s important to be informed & involved with politics, as disgusting as that idea may be to most of us.
    If we don’t stand up and beat these idiot politicians down, who will? These people think that they know better than us how to live our lives & run our businesses, and want to control almost everything about our society – especially how we do business.  Sadly, there ARE a few idiots out there who do things wrong and screw things up for everyone. But THOSE are the people who should be tarred & feathered, then run out of town or locked up…NOT everyone else.  But I digress…

4. Technology

     It’s no secret. The right technology is a GAME CHANGER. And if you’re not at least keeping up with technology, you’re falling behind – faster and faster.

     The way we generate leads and do business now in real estate has changed – DRAMATICALLY – over just the past few years. Those changes are seeming to be permanent. So you’ve GOT to keep up if you want to get ahead. Read. Watch videos (the right ones – NOT cat videos lol). Push yourself to get some new skills.

Here’s a Few More Tech Tips For You:

  • Zillow is doing a LOT to dominate things now. I might have to release a new training video soon on that.
  • Be sure to check out the Next Door app – get it on your phone.
  • When selling houses, you’ll HAVE to use Facebook Marketplace. Great way to generate leads – for FREE!
  • Speaking of Facebook, we’ll have to discuss the use of Facebook ADS soon…
  • You might also want to check out the DealMachine app for marketing to sellers.
  • I’m currently working on the second iteration of my powerful Real Estate Prospector Software. More on that later.

    If you have Ron’s DREAMS system, be sure to start using it to help you automate a lot of the follow up process. It’s actually quite powerful with all the things it can do. There’s a ton of training videos on there, so if you love technology & have a little time, check it out & use it yourself. Then you can hire and outsource it to someone else. If you can barely turn your computer on, you should have someone else do all that stuff for you.

    …So there you have it! We’ve covered quite a few things in this post, and I hope you got a lot out of it.

    I hope you take a little time to play with some of the updates I’ve made here for your benefit. I’m looking forward to the first person to send me a video or audio message using that cool new tool I just added!

    I also hope that you use the new Cost to Sell Net Sheet Form with sellers. It will really help them realize how much it costs them to sell their house the traditional way (which 90%+ of FSBO sellers wind up doing). Won’t work with everybody, but it WILL work with some! You’ll see.

    I feel for you if you do business in Illinois, but it’s important to be informed & prepared for the laws that are coming. It’s also great that we have a man like Ron on our side to keep us ahead.

    The market will eventually be changing, big time. So keep learning. Keep applying what you learn. And be ready for the next market correction so that YOU can create massive wealth for yourself & your family, while everyone else runs away with their tails between their legs.

    Be sure to keep up with the technology. Because your competition surely is! And check out those tips I gave you. Good stuff!

    Finally, I just finished attending Ron’s Quick Start Boot Camp event this past week (14-17 August 2019) in my original hometown of Silver Spring, MD. It was great to meet some of my existing students, as well as meet the awesome NEW batch of students I’ll be working with!  I also had some wonderful dinners with Ron, the Wolffs, and Jay & Carol Joy Conner. Shoot, I even drove Ron to the airport on Friday night. It’s great to be a part of this family.

    Thanks for reading. I hope you got a lot out of this post. PLEASE leave your comment below!

Talk to you soon,

Tony Pearl


Credit Repair and Tenant Screening Interview with Paul Ritter

We’re going to do something a little different in this post here today.
If you like this, I’ll happily do more of it for you.

Rather than write another brilliant article, report, or bite-sized training module, I thought I’d bring in another professional to help bring the heat. 

So today, we’re going to be doing an interview with a very good and qualified professional that you’ll want to have on your team. Please allow me to introduce my friend, Paul Ritter, owner of and

Paul specializes in helping you prescreen your tenant buyers – so that you can best decide who the most qualified tenant buyer is before you install them in one of your houses. Yes, we’re talking about background & criminal checks, income verification, and of course – credit worthiness.  Paul can also help you prepare your tenant buyers to get their credit repaired and eventually cash you out by buying those houses you’re selling them.

We cover a LOT of great information in this interview. That’s why I had to chop it up into two parts. The first one is where you’ll meet Paul and watch his presentation. The second part is where I grill him with a bunch of great questions.

So listen until the end so that you can take advantage of a some excellent money-saving specials that you’ll surely want to take advantage of as soon as you’re ready to do so!  This is a great interview for you if you’re doing this business, or even if you know someone who can use some excellent credit repair services.

Watch Part One:

Here is Part 2, the Q&A Session:

After watching/listening to this interview, you may contact Paul at 412-242-2733.
Or for more information, you may check him out at:
For Credit Screening Services:
or for Credit Repair:




  • March 19, 2019

What Documents to Use When – A Quick Guide for the New Investor

What Documents to Use When?
A Quick Guide For the New Investor


    So you’re a new investor. Congratulations! One of the essential TOOLS you’ll need to quickly master in this business is the PAPERWORK you’ll use to control and leverage real estate. As they say, “You’re only as good as the CONTRACTS you use!”


    Well, the good news is that we’ve got some great contracts. They’re powerfully written in your favor. Not only that, we’ve done all we can to make them as simple as possible – for both you and the people with whom you’ll be doing business (sellers, etc.).


    Read this quick report to understand WHAT agreement you’ll need to use WHEN. I’ve written this so that it’s as simple & easy to learn and use as possible.


There are really only TWO situations for which you’ll need to be prepared:
1. When you’re BUYING a house;
2. When you’re going to LEASE PURCHASE a house.


    With that in mind, there are only THREE documents you’ll need:
1. A Purchase & Sales Agreement (for when you’re BUYING)

  1. An Authorization to Release Information form (for when the seller has a mortgage)
  2. A Lease Purchase Agreement (Obvious)


–>How To Be Prepared For Anything (What To Do):<–

  1. Print out at least TWO Blank Copies of EACH of those documents
  2. Put them in a plain manila folder
  3. Take that folder with you to each appointment when you see a house.

This way, you’re ready to buy OR fall back to a lease purchase!

Where to Get These Documents:

–You may get all these docs as PDF Files when you Click HERE (Should be logged into your Google/Gmail account)

Or get the FULL INSTRUCTIONS, DOCS, and everything you need Here:
Contracts For BUYING Page


Good News!:

    This is what we’ve found to be the absolute simplest solution. You focus on doing what you need to be doing: Finding & negotiating deals.
    Let the other professionals who will be working for you do their jobs.


    After you get your agreements signed, you’ll send them to the title company for them to check the title and begin processing your deal.


That’s it! Hope this helps.
Good luck & good fortune!


  • February 11, 2019

If You’re Not Doing THIS, You’re Not Making Money!

“If You’re Not Doing THIS, You’re Not Making Money,”
by Tony Pearl

    I was just a new, wanna-be real estate investor the first time I heard the expression that would change everything for me.

    It was at a real estate education event (aka a “Bootcamp”) in Florida many years ago, when the teacher uttered those prophetic words that still ring in my head to this very day…

“If You Ain’t Making Enough OFFERS, You Ain’t Making Any MONEY!”

    At first, I was taken aback. What did he mean, “make enough offers?”
I also distinctly remember wondering: “What exactly IS an offer, and HOW do you make one?”  God, I was SO new, and obviously didn’t have a clue!

    I remember thinking that an offer was basically a contract, which you wrote up when you went out to the seller’s house, sat down with them, and negotiated a contract together…which is what I started doing as soon as I could. That led to me buying many, many houses, and doing a lot of deals. But there was always something bothering me in the back of my mind…

    One day, I realized something important while I was working HARD going out to these sellers’ houses and making these offers. I realized that there were still a LOT of people that I talked to who indicated that they might be interested in selling their house to me in the way I was trying to describe to them, but why don’t I just ‘send them some information’ so they can fully understand what I was able to do for them. In other words, they were curious but not motivated enough to meet.

And that’s when it hit me like a slap on the face on a cold day in January!

    What I was doing with those sellers was the same thing that I believe most investors do with them: NOTHING! There was very little follow up done, because I often believed that it just wasn’t worth it to follow up. But boy, was I wrong!

    I figured that if these people wanted something to read, why don’t I just give it to them? Since I had nothing to lose, I just started… MAKING OFFERS to these seemingly unmotivated people, just to see what would happen.

    I love marketing. And one of the BIGGEST, time-tested concepts in marketing is the TEST. So I decided to do a little test. I hypothesized that if I just made a couple offers to the next 10 sellers I talked to who weren’t ready at the time that I’d be able to at least talk with them at a higher level when I followed up later.

What Happened As A Result Shocked Me…

    I couldn’t believe it! Several of the sellers who initially told me that they weren’t interested, couldn’t understand, or weren’t flexible – started calling me back! And the ones that didn’t call me back were a LOT easier to talk to when I called them back to follow up.

    I found that many of these people were more curious and open to talking about HOW this worked and which offer might be best for them. In other words, it was like getting another turn at bat, to use a baseball analogy. It gave me another chance to talk to them about how we could do business together!

    This strategy also raised my conversion rate considerably, which allowed me to do more deals and make more money. Do you think it would work for you, too?

    As creative real estate investors, it’s important to recognize that what we DO for people is quite ‘different’ than the normal way things are usually done. If someone that we’re talking to is confused or just doesn’t understand the benefits of our various programs (which is more often the case than not), we can either dismiss them as not being “Low-Hanging Fruit,” or find a way to inform and educate them a little bit about how we work and what we can do for them. Only then can they truly make an informed decision.

    So part of making offers is educating the sellers/prospects. And when a seller has a legitimate offer in hand, it gives them something “tangible” to read and evaluate.  You see, we all have 3 prime ways that we learn: Seeing, hearing, and feeling. If all we do is talk to someone on the phone, they’re essentially only hearing what we’re saying, while at the same time getting a ‘feeling’ of everything. But when we put an offer in their hand, it also gives them something to see & read. This solidifies their learning and comprehension, because it incorporates all 3 learning modalities. It also gives them more reason to talk with us.

    Not only that, but VERY few people are using this strategy. Most people are scared and lazy. They feel like if the person to whom they’re talking isn’t ready that very first time they talk to them, they’ll never do business together…and that’s just ridiculous.

If All You’re Trying to Eat is The Low-Hanging Fruit, You’re Gonna Starve!
Especially When it’s a Seller’s Market.


The Fortune Is In The Follow-Up

    We all know (and statistics show) that MOST of the business we do comes after communicating with with our prospects in some way more than 7-8 times.

    So how does this benefit YOU, and what can you DO about this?  Well, I believe that the answer is quite simple: Make More Offers! Make offers, even when they say they’re not interested. Make offers when they tell you to ‘send them some more information.’ Make offers when they’re confused. Make offers when you’re confused!  Just Make…More…Offers…to more sellers…more often!

    This now begs the next question: HOW do you make those offers?  Well, the great news is that it doesn’t have to be complicated. It doesn’t have to be hard. And it doesn’t have to take too long to do it. All it takes is a simple, reliable solution. You can (and should) set it up so that it’s a template – one where you can essentially fill in the blanks to get your offers out.

    A great strategy is to have 3 offers for the seller to consider. For example, Offer 1 can be an All-Cash offer (at a Wholesale MAO price); Offer 2 can be either a Sandwich Lease Option OR Owner Financing deal; and Offer 3 can be a Lease Option Assignment, aka “ACTS” deal. Please note that the Sandwich Lease Option and the ACTS would NOT be used in the great state of Texas, due to legal limitations there.

    Here’s how to get those offers out: When talking with a seller, you’re obviously going to be asking them questions about their situation. If you determine that they’re not motivated now, or are not worthy of going to meet them and see the house to write up a contract/offer, the next best thing would be to take this approach…

    Quick Script Time: “Mr. Seller, I appreciate you taking the time to talk with me about your house today. Unfortunately, it doesn’t seem like it’s going to be a good fit for us because insert reason here (example: ‘you’re asking full price, all cash’). But I tell you what… I’ve enjoyed talking with you, and I am interested in your house, so why don’t we do this: How about I send you some information on how we can buy your house and give you something to consider, and maybe we can talk again in a few weeks or so? Maybe by then, you’ll have sold your house, and I’ll be the first to congratulate you! But if not, then maybe we can re-visit this conversation at a higher level to see what we can do then. Does that sound good?”

    BOOM! I mean…WHO would say NO to that? Almost nobody!  And if they do say no, then thank them for not wasting your time.

    So when they say, “Yes,” you say, “Great! What’s your email address? I’ll get this right out to you today.” Then you take their email address. TIP: I would also suggest that you go ahead & schedule a follow up appointment with them anywhere between 1-4 weeks.

    Now you have all the information you need to shoot over your offer letter package, so write it up and send it out – either by email or snail mail… or both!

In other words, ‘Whip it & Ship it!’

    The next time you talk with them, they’ll be more informed. Many times, their original goals didn’t work out, so they’ll be much more open to what you have to offer. Be prepared to discuss things with them when they call you back. And try not to act too surprised when they do! Or call them back after a little while to follow-up. Just be sure to mention the offers you sent them, and here’s a quick tip for you: Ask which offer they liked best!

    The Idea is Super-Simple: If you do this consistently, you WILL have more success. I can practically (but not legally lol) guarantee it!

    Would you like all this DONE FOR YOU? What if you had a very SIMPLE SOLUTION that takes all the hard work, calculations, and guessing OUT of this process? What if you could quickly generate (in less than a minute or two) THREE Customized, Personalized OFFERS and crank them out to ALL the sellers you talk to, all day long?

    If you could do THAT, How Many Offers would you write up a day? A week?  How many deals do you think you could do if you had that ability?


Well, now you CAN! For More Information, Just Visit…


    To close this up, I’ll just repeat those prophetic words that my early teacher/mentor said to me…

“If You Ain’t Making Enough OFFERS, You Ain’t Making Any MONEY!”

    Now that you know WHY and HOW to make those offers, you won’t have any more excuses. So just TAKE ACTION, and I’ll see you at the top!


Until Next Time,
Tony Pearl


Copyright 2018 Tony Pearl | All Rights Reserved

BIO: Tony Pearl is a writer, speaker, copywriter, coach, mentor, marketer, musician, poet, ballroom dance instructor, world traveler, father, fiance, internet marketer, voiceover artist, and real estate investor. He’s also a Politically-Incorrect Insomniac with ADHD who specializes in adding massive value to people’s lives by helping them overcome limiting beliefs, have more fun, and make more money while improving lifestyles through investing in real estate!  


  • November 2, 2018

At Last! The Magic Tool to Help You Succeed!

HERE IT IS! The email you’ve been waiting for.

Today (June 6th) is my birthday, but I have a big present for YOU!

After many long hours on the computer, late nights with bloodshot eyes, and much anger from my family, I’ve finally emerged from the office to give you the following Magic Tool.

I’m sure you’re wondering what the heck it is, right?
Well, the wait is over!  Without any further delay, I now present to you…

The Powerful Seller Closing Call Interactive Form & Script!!
(aka “The Closing Call Script”)

Here’s how it works…

  1. You login to my site (you’ll need to because of all the powerful features I’ve built into it and because we can’t let a tool this powerful fall into enemy hands!)
  2. You go to the special ‘Closing Call Script‘ link (Hint: It’s now in the ‘Tools’ Menus)
  3. You watch the Training/Tutorial Video I made for you at the top of the page
  4. You enter a little info (your name, email, date, the seller’s info)
  5. You click a few buttons and call the seller
  6. You read the script
  7. You ask questions & click the appropriate buttons of their replies
  8. Keep reading what the script tells you to read
  9. You negotiate the deal
  10. You set the appointment
  11. BOOM! You do deals & make BANK!

Easy-peezy, lemon squeezy. No more flipping through pages of notes or manuals, wondering what the heck to say next.
And no investing $997 or $1,497 to get thick manuals or DVDs you have to spend countless hours learning.
Today, I’ve done you a solid. We’ve taken away all that extra crap and expense.

Here’s the short version: Use the script. Negotiate deals. Make money.
Any questions?

I’m sure you’re anxious to get started & check this out, but before you do,
I’ll have to address a Few Important Points:

  • If you’re a Current Student of mine, you’re good. You get this for NO COST!
    Yes, I know. I’ll give you an option to buy me a beer soon enough.
  • If you’re NOT a current student & your membership to my site has expired, no worries!
    Just Re-Activate Your Membership by Clicking Here!
  • The scripts incorporated in the form are based on RON’S LATEST SCRIPTS.
    There’s little to no ‘fluff.’ You’ll have to make nice-nice with the seller & develop rapport on your own here.
    The best way to do this is with the right vocal tonality. See me for further info & training on this. We’ll make magic happen.

Has Your Membership Expired? But you’d like to see the tutorial video so you can see what you’re missing & decide if it’s worth it to renew your membership? (yeah, it’s totally worth it!). Got you covered:  Click Here to Watch the Tutorial Video on YouTube
Then Click Here to Renew.

And if you’re just ready to get started and give this a go, click here now to begin!:

Closing Call


To close this up…

I seriously worked my a$$ off on this project for YOU.
Why? Because I recognized that this has been a MAJOR sticking point for a lot of my students.
Use this tool, and you’ll have a tremendous advantage over just about anyone else out there.
Yes, it’s that powerful. I truly hope you use and appreciate it.

Also – if you have any ideas, suggestions, or feedback, I welcome it with open arms.
Just be gentle, because I’m sensitive.  😉

At the very least, send me an email to let me know what you think…
Or if you just want to wish me a happy birthday or let me know you’ve read this far. lol

Congratulations, [newsfield name=”name”].  I hope this tool helps you/us do deals.

Hope you love it as much as I’ve loved making it for you!

Talk to you soon,

Tony Pearl
Your Real Estate Mentor










  • June 6, 2018

The 5 Points of Negotiating a Terms Deal

5 points of negotiation for a terms deal

“The 5 Points of Negotiating a Terms Deal”

by Tony Pearl

Today, you’re going to learn how to take something that most people think is complex & confusing and make it easy to understand & implement!

    Wholesaling real estate deals is a great way to make money! And it’s typically the way most people start off in this business. But if that’s all you do, you’re leaving a TON of that money on the table. What do you do when you talk to a motivated seller who needs to sell their house, but either owes too much on it or won’t sell it for less than your wholesale cash-buy criteria? Most wholesalers simply have to pass on the deal, costing them tens of thousands of dollars in the process.

    But what if there was a way you CAN still make money on those deals?  What if you could make great money on pretty houses in nice neighborhoods? Well…there IS! Actually, there are a FEW ways to make great profit – often with less hassle and more profit than those wholesale deals.

    The answer is TERMS! Terms deals are an amazing way to do real estate deals, especially when the seller owns the house free & clear or has a lot of equity.  

    Why? Because of all the advantages to both you and the seller. As an investor, adding terms to your arsenal of tools will allow you to buy houses, typically without: qualifying for bank loans; raising private money; needing great credit; or even needing a large downpayment!

    So why don’t more investors do these terms deals? Well, there’s a lot of reasons why, but we only have time to get into one of those reasons in this article. And that reason is: Most people are so CONFUSED by the simple logistics of HOW to do terms deals that they just don’t do them at all & stay stuck in their wholesaling & rehabbing comfort zones.

    So let’s change that, shall we? Let’s break this down and look at…

The Five Points of Negotiating a Terms Deal For Maximum Profit

    It typically works like this: As real estate investors, we primarily buy houses for either CASH or TERMS. When we buy for all cash, we need to do so at a low enough price in order to justify the cost of raising the funds as well as the inherent risk we take on by doing so. But again – what if the seller just can’t or refuses to sell for a low enough price in order for us to do business together? The answer: Make them a Terms offer!

    If you’re new to the concept, you’re probably thinking, “Yeah! That sounds GREAT! But…uhhh…HOW do I make that terms offer?”

    Glad you asked. Here’s how. As the title of this article indicates, it all comes down to the following FIVE things:


  • Purchase Price
  • Downpayment (Option Consideration for a Lease Purchase)
  • Monthly Payment (Monthly Rent for a Lease Purchase)
  • Interest Rate (Monthly Rent Credit Amount for a Lease Purchase)
  • Term (Length of time before cashing out/paying off conditions of agreement)


    With that in mind, we now need to know what our objectives for each of these things are.
Apply a little common sense and it’s pretty obvious that… 

This is What We Want When We’re BUYING:

  • The PURCHASE PRICE to be as LOW as possible;
  • The DOWNPAYMENT/Option Consideration to be as LOW as possible;
  • The MONTHLY PAYMENT/Rent to be as LOW as possible;
  • The INTEREST RATE to be 0% or as LOW as possible;
    or the MONTHLY RENT CREDIT to be as HIGH as possible (so you get more credit for what you pay).
  • And the TERM to be as LONG as possible.


    Got it? Good! So as soon as you confirm that the seller is open and amenable to doing a terms deal (refer to my previous articles for some magic words, scripts and vocal tonality magic to help determine motivation and pre-frame your offer), all you do is simply negotiate those five points above.

    Remember to present a BENEFIT or two before you ask the negotiation question. For example, to negotiate a decent Purchase Price, you could ask, “So, if we were able to make this a really easy transaction & close as soon as you’re ready, what’s the LEAST you could sell this house for?”

    Use that idea to negotiate each of those five points with the seller. I recommend that you NOT negotiate too hard on the phone the first time you talk with them…unless you truly feel that they’re ready to do business right away.

    Now that we’ve got that out of the way, let’s look at those SAME FIVE POINTS when it comes to dealing with the BUYERS of our houses, ok?

    More common sense applied: We make our money in the MIDDLE, by controlling the deal.
So naturally, we’d pretty much want to
reverse everything from the above list.
But just to make things perfectly clear…

When We’re SELLING a House, We Want:

  • The PURCHASE PRICE to be as HIGH as possible;
  • The DOWNPAYMENT/Option Consideration to be as HIGH as possible;
  • The MONTHLY PAYMENT/Rent to be as HIGH as possible;
  • The INTEREST RATE to be as HIGH as possible;
    or the MONTHLY RENT CREDIT to be LOW as possible (so you don’t have to give too much credit).
  • And the TERM to be as SHORT as possible (Usually. It depends on your goals)

Confused? No Worries…Here’s a Handy-Dandy CHART I Just Made For You!:

    And there you have it! Those are the Five Magic Points of Negotiating a Terms Deal! Now that you know these secrets, it doesn’t seem too hard anymore, does it?

So the next time you come across a situation where the seller has some flexibility on how they sell their house, and they’re able to wait a little while for the majority of the cash from the sale proceeds, why not see if you can negotiate a decent terms deal with them?

Of course, the only part that’s missing from this special report is the exact method of HOW you negotiate those killer deals. HOW you get the preferred terms and numbers you want so you can maximize the profits from your deals.  And as much as I’d love to just give that stuff away right here, I’m afraid we’re going to have to leave that to our coaching calls! 🙂

    Congratulations! Once you start applying these principles, you should be able to do at least TWICE the amount of deals you’d only be able to do as a wholesaler.
So have fun with that!


Until Next Time,

Tony Pearl


Copyright 2017 Tony Pearl | All Rights Reserved


BIO: Tony Pearl is a writer, speaker, copywriter, mentor, marketer, coach, musician, poet, ballroom dance instructor, world traveler, father, fiance, internet marketer, voiceover artist, and real estate investor. He’s also a Politically-Incorrect Insomniac with ADHD who specializes in adding massive value to people’s lives by helping them overcome limiting beliefs, have more fun, and make more money while improving lifestyles through investing in real estate!  





  • March 19, 2018

How to Get FREE Leads Automatically From Zillow

    If you've watched the previous video I made that teaches you how to get Leads for FREE From Craigslist, this video will make a lot of sense. Even if you haven't seen that video, you'll still get a lot out of this! Ready, all right...

Let's Learn How to Get a Ton of FREE Seller Leads!

    That's what I have for you here today - how to get FREE Leads from Zillow.

    But I'll do you even better than that - I'm about to show you how to not only get FREE leads from Zillow, but I'll also show you how to get them AUTOMATICALLY!

    Sound great or sound great?

All Right! Let's Get Started!

    Use the simple method I show you how to use in this video to get all the leads you want, sent directly to your email inbox every day.

Use These Targeting Parameters:

Here are the suggested checkmarks to leave in place for finding the right list of sellers:

  • "Listing Type," "For Sale Section:" By Owner
  • "Potential Listings" Section: Make Me Move
  • Specify the Price Range you want.
  • Specify the number of bedrooms & bathrooms you want
  • Specify the Home Types you prefer.
  • When done with your search, click on 'Save Search'


    TIP: Based on experience, I'd recommend you first scrape a bunch of leads, then use the Lead Tracking Sheet I created for you. Get at least 10-20 leads together, then start calling and/or texting and/or emailing them. Then get the Property Information Sheet filled out. Now you have prescreened leads that you can follow up with!

    REMEMBER to Create and Log In to your Zillow Account FIRST so that you can SAVE your search criteria and have it sent to your email address automatically. 
Depending on your chosen market, you should start to receive regular emails quickly and consistently.

    REMEMBER - This is only The First Step: Getting Leads. Next, you or your VA will need to call/contact them to get the Property Information Sheet filled out, then test for motivation, flexibility, etc.

Now go put this powerful tool to good use...
It should only take you 10-15 minutes!

  • October 30, 2017

The Perfect Opening Script

The Perfect Opening Script

    This is the BEST script for opening a prospect I’ve ever written & used. Well, it’s really not a script, per-se. It’s more like a scripted guideline for the beginning of a powerful business interaction.


    What makes this so perfect?  It’s because it FRAMES the conversation you’re about to have, states WHAT you want to do and WHY you’re doing it the way you are. You’re not hiding anything. You state your intentions clearly up-front, in a way that sets you apart from anyone else (in a good way). 

    It’s designed to establish YOU as a credible professional who is also sincerely interested in getting the right information from them in order to determine if it’s possible to work together or not…and how you’re totally fine if it’s not.

    By showing them that you’re emotionally detached from the outcome, the prospect will feel comfortable answering your questions & continuing with you, because they’re not feeling any pressure from you sucking up to them to try and ‘sell’ them anything. They’ll also be curious!

    Tired of annoying objections that you have to awkwardly overcome, like “why do you need to know my mortgage balance?” Use this script, and you’ll dramatically reduce the number of people who ask you that, because you will have framed the conversation properly.

    Another great feature of this script is that it’s perfect for ‘selling’ anything! Any product or service. All that needs to be done is a little tiny bit of tweaking to match what you’re doing. This is done in the opening sentences, when you state your intentions and reason for the conversation you’re having. For example, if you’re selling cars, you’d just say that you’re talking to them because you have several cars in your inventory and you’d like to just ask them a few questions to see which ones would serve their needs and desires the best. If you’re selling houses, just replace the word cars in the sentence above with the word houses, and BAM! It fits!

    I’m sure you’re intelligent enough to figure out how to modify this for any purpose needed, but I’ll show you how to use it to buy houses in the example below.


Please Note-This is the First Of The 3 Steps in Our Sales Process:

1. State your Goals & Agenda (THIS SCRIPT)

2. Qualify the Prospect (This script is the perfect transition to this next step)

3. Close (or “Fire” Them)/Set Up the Next Steps/Get Commitments


    Ready? Great! Without any further delay, here’s your simple intro script…

The Script:

(This example: For a cold outbound call for Buying Houses)



“Hi! I’m calling about the house for sale at ADDRESS. Is it still available?” (Yes)

“Great! My name is YOUR NAME. And yours|What’s your name?” (They reply)

“Sounds like I caught you in the middle of something. Is it not a good time?” (reply)

“PROSPECT’S NAME, The reason I’m calling is because I’m actually interested in buying a house like yours in that area as an investment to add to my/our portfolio…

FRAMING THE CONVERSATION–(Continue this part without hesitating):

“Would you mind if I ask you just a few questions to see if this would be a good fit for the both of us and if we can possibly do business today?” (They reply YES)

“Thank you – I appreciate that! And listen, if it looks like there’s a possibility that we CAN do something, we’ll just set up the next step at the end of the call and go from there…but if not, can you please do me a favor? If you don’t like whatever solution or offer I propose, can you please just let me know up front that it won’t work for you so that we can help save each other’s time, and we’ll still part as friends… Fair enough?|Is that ok?|Sound good?”  (They reply YES)

“Thank you.”

…And that’s IT!  (You’ll simply transition to qualifying them next)


    Do you see how simple, yet direct and to the point that is? Can you recognize the refreshing beauty of this?  Believe me, your prospects will really appreciate this unique approach to the conversation. They’ll be so off-balance by your candor, they won’t even think of questioning you (assuming you use this properly with the right confidence, posture & tonality)!

    IF you use the Lead Submission Form I provide for you (or your staff) to submit leads, you’ll notice that the beginning of the script/form on that page incorporates this script. However, I thought that it would be extremely beneficial to expand on it so that you can have the full context of why this works so well.

—>NOTE: Everything above can be modified to suit whatever purposes you need, whether it’s outbound or inbound, buyers or sellers, even private lenders. Whatever. It’s just an intro that gets you introduced, gets them to want to talk to you/clearing time, and starts the conversation.  Everything BELOW is where the REAL magic happens. This is what will frame the conversation properly, as you’ll see. We continue…


And Now, a Very Important Word About POSTURE:

    While the script itself is powerful, the REAL power MUST come from YOU.

    YOU need to have confidence in yourself AND in the power of these words. You’ve got to come across as:
1. Sharp as a TACK;
2. An AUTHORITY at what you do; and
3. A FORCE to be reckoned with.  
Your VOICE and VOCAL TONALITY MUST reflect this posture.

    If you come across as weak, begging, not confident, or unsure, even the best scripts (like this one) won’t work for you. Nothing will. You’ll get blown out of the water. You will have lost before you even start to play the game.



    Many people advocate that you ‘Fake it ‘till you make it,’ and sometimes, that’s just what you’ve got to do. But it’s really, vitally important that you get yourself in PEAK STATE before you make those calls and talk to people. Here’s what I do & what’s worked for many people I’ve coached and mentored:


  1. Do Some Exercise! Do some pushups, some jumping jacks, air squats, etc. Or go for a quick jog or walk first. There are SO many benefits you’ll get from exercising! Exercise daily. And exercise right before you start making your calls. Physical energy flows to mental energy.
  2. Stand UP! Your posture will reflect your energy. If you’re slumping in your seat, you’ll have less energy, less confidence, and less ‘juice’ overall. So stand up when you talk! Stand up while you’re on the phone! You’ll not only have more energy, you’ll also be able to think more clearly and quickly. Why do you think they call it ‘thinking on your feet’ anyway?  🙂
  3. Drink WATER!  Did you know that if you’re only 5% dehydrated, you’re already functioning at a lower level? Water composes about 75% of your body, so you should be drinking this essential liquid. Coffee and alcohol don’t count, because they actually rob your body of the water it needs.
  4. Ask Yourself the Right QUESTIONS! Did you know that the QUALITY of your life is really determined by the quality of QUESTIONS you ask – both of OTHERS as well as YOURSELF.  Which one do you think is more important? Right! The questions your ask YOURSELF!!  Listen, if you’re asking yourself questions like ‘why am I so stupid?’ ‘Why am I so broke all the time?’ ‘Why do I suck at making calls?’ guess what kind of answers you’re going to get? CRAPPY ones! Your subconscious will give you answers like, “You suck at this because ________,” and it will fill in the blank for you. No, you won’t like the answer it gives you, even though it will make sense.

    SO, what you SHOULD do is ask stop asking yourself WHY-type questions and INSTEAD, ask yourself HOW-type questions! For example, “How can I get better at ____?” or “How can I be the best I can be at talking to people?”

    When you ask yourself that type of question, your subconscious brain will work FOR you instead of AGAINST you.  That makes sense, right? Right!


    So there you have the Perfect Opening Script guideline for starting a conversation with anyone, whether you’re buying or selling a product or a service. This works exceptionally well for real estate. Just go put it to work right away, and watch the magic happen!


Your Assignment:

Practice & USE this incredible Opening Script on every call you make or receive!
Oh, and Have FUN!


  • October 9, 2017